Posts Tagged ‘digital transformation’

On October 12th and 13th, 2023, we had several Perficient colleagues attend the Puerto Rico IT Cluster’s CIO & IT Leadership Conference, the most important technology leadership in the region. This year’s conference agenda brought interesting and relevant topics around AI, talent development, new service models, cybersecurity, and data to the forefront. We were able […]

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]

Website performance plays a crucial role in delivering a great user experience. Slow-loading websites can lead to frustrated users, higher bounce rates, and lost opportunities. I’ve written about performance in the past, specifically about diagnosing Sitecore performance problems. Sub 500 millisecond time-to-first byte is hugely important and there are a number of ways to get […]

In today’s rapidly evolving tech landscape, staying ahead of the curve is crucial, but so is selecting the right platform. If you find yourself overwhelmed by the multitude of options and the complexities involved in the selection process, you’re not alone. To help you make an informed decision and find the ultimate technology platform for […]

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key […]

In today’s rapidly advancing technology landscape, businesses face a profound revolution in operations, customer interactions, and innovative endeavors. Partnering with the right digital transformation service provider is vital to thrive in this digital age. A proven track record of guiding businesses through digital complexities is crucial for unlocking their full potential, driving efficiency, and ensuring […]

Your brand now has Salesforce Marketing Cloud (SFMC) – congratulations! SFMC is a leader in the email marketing industry and extremely powerful for marketing communications. To ensure your brand is maximizing all capabilities is a full-time job, and leveraging the following can help.  Maximize the available data  This includes integrating your CRM data and utilizing […]

This is the third blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first and second installments. This post covers content from the 18:48 mark and ends at 28:47 in the below video.   Whether you leverage spreadsheets for forecasting or are a larger […]

As a global digital consultancy with thousands of skilled strategists and technologies across the world, we’re making a difference by transforming how the world’s biggest brands connect with customers and grow their business. We bring experience and expertise, speed and agility, and a healthy dose of pragmatism to drive businesses forward. Collaboration is one of […]

This is the second blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first installment here. This post covers content from the 9:03 mark and ends at 18:47 in the below video.   https://youtube.com/watch?v=wsxl6rT7SUQ%3Frel%3D0 With tools like Salesforce Data Cloud and Einstein GPT […]

Digital transformation is no longer an option; it’s a necessity for organizations striving to stay competitive in today’s fast-paced business landscape. However, embarking on this transformative journey is not without its challenges. One significant hurdle that organizations face is change resistance. The recently published Forrester Best Practice report, “The Realities Of Change Resistance To Digital […]

In this series, hear from Perficient’s Patrick McNamee, Portfolio Specialist, and Chris Kulish, Senior Technical Architect, as they discuss trends in the manufacturing industry and how the Salesforce platform can address business challenges. This post covers content up to the 9:02 mark in the below video.  Our team recently attended Salesforce Connections, where they learned […]