Posts Tagged ‘digital strategy’

experience-driven commerce on a mobile phone

The Return of Direct-to-Consumer Part 1: What is DTC in 2021?

Chances are in the past 12 months you’ve purchased something online. Maybe even a lot of things online. (I generally don’t like to make assumptions but I feel safe on this one.) And chances are at least one of your purchases were from a brand that only sells online; had great prices; offered flexible payment […]

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Feasible: The Business Value of Experience Design (Part 6 of 8)

This is the sixth in a series of blog posts sharing our study results on the business value of experience design. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist famous for creating imaginative but […]

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[Podcast] What If? So What? Episode 7: What if Data Has Become the Customer Experience?

Listen Now! In Episode 7 of the What If? So What? podcast, Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast Intelligent Data. Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Click The Player To Listen to […]

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[Podcast] What If? So What? Episode 6: What if We Kept the Robots Happy?

Listen Now! In Episode 6 of the What If? So What? podcast, Jim interviews Perficient’s former Chief Strategist for Artificial Intelligence, Christine Livingston, about the state of artificial intelligence today and how organizations are using it to shape customer experiences. Click The Player To Listen to Episode 6 Now Subscribe and Don’t Miss an Episode […]

Innovative: The Business Value of Experience Design (Part 5 of 8)

This is the fifth in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. Sometimes you need to build […]

Why Commerce Should be the Key to Your Digital Transformation

The customer is your business’ number one priority because they are your main source of revenue and drive you to the next step in your success. Customer expectations are frequently changing and more customers are relying on digital processes for their commerce efforts due to their fluidity. Businesses must digitally transform to keep up with […]

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[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?

Listen Now! In Episode 5 of the What If? So What? podcast, we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Click The Player To Listen to Episode 5 Now Subscribe and Don’t Miss […]

Address common barriers to delivering on customer expectations

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Part 3: Delivering on Expectations Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the wrap-up to this three-part series. Our story so far has explored the gap […]

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? In Episode 4 of the What If? So What? podcast, we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a […]

Young Couple Using Digital Tablet With Their Financial Advisor In The Office.

Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

The answer is yes, of course there are.  I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand, to approximately 500 financial services industry folks. As the financial services industry continues to go through its digital […]

Design for customer needs

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Part 2: Keeping Up with Changing Customer Needs Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the second installment of this three-part series. In Part 1 I […]

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[Podcast] What If? So What? Episode 3: What if You Could Do 5 Years of Digital Marketing in 6 Months

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If? So What? podcast, Kim interviews Eric Enge, Principal at Perficient, to learn what […]

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