Posts Tagged ‘digital strategy’

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Sitecore Personalize: Building Your Library

There is a lot of discussion about how Personalize can benefit your company’s digital strategy. Rightfully so, it’s scalable, flexible and can fit into your tech stack with ease. In a previous blog, I discuss the roadmap to success for Personalize and an operational model to support the best methodology. Now, I want to focus […]

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[Podcast] What If Intuition and Data Could Hold Hands? An Interview with Will Stacy

In this episode, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. We’d love to get your feedback on a “white noise” […]

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Tiffany Laster Combines Strategy with Technical Knowledge

Perficient colleagues within our award-winning Sitecore team bring years of experience and vast knowledge to the practice and our clients. We’re proud to have been recently named a 2022 Sitecore Partner of the Year Award winner, which recognizes our team’s extensive Sitecore expertise, and their dedication and commitment to delivering innovative and impactful solutions to the […]

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[Podcast] What If Your Customers Were Actually Your Fans? 

In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double-down on engaging an already engaged fan-base and what the future of digital looks like in professional sports.  Meet our Guest Diego Pinzon is the Director of Digital Media & Content for Atlanta […]

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[Podcast] What If You Didn’t Need to Be (or Even Beat) Amazon?

In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the ‘why’s of a digital business; and how to sustain energy for digital transformations […]

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[Podcast] What If Everyone Could Be a Front-line Worker?

In this episode, Kim talks with Ron Thurston – Author of the book “Retail Pride” and Host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped […]

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[Podcast] What If You Don’t Know Your Customers Like You Think You Do?

In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about better operationalizing customer insights and really walk the talk of customer-centricity. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions to podcast@perficient.com.    Subscribe Where You Listen Apple […]

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Women in Digital 2022 – Take Aways and Real Talk

On International Women’s Day, Perficient and Adobe celebrated by co-hosting our annual Women in Digital panel with a group of accomplished digital leaders (who happen to be women) where we discussed topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments. Read the recap. At […]

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[Podcast] What If Great Golf & Great Tequila Had One Thing In Common? An Interview W/PGA’s Abe Ancer

In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which […]

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[Podcast] What If You’re Thinking About Innovation All Wrong?  A Look Back On Season Three.

In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.  You’ll hear clips from:  Entrepreneur and star of TV’s “Shark […]

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[Podcast] What If You Could Measure Everything That Matters? An Interview With Google’s Neil Hoyne

In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]

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[Podcast] What If You Could Make Employee Experience Part of Your Customer Experience?

In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]

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