Posts Tagged ‘digital strategy’

NFTs

Listen To Mark Cuban Break Down NFTs and How the Dallas Mavericks Use Them To Create Fan Value

I was super excited when I first heard that Perficient’s Jim Hertzfeld and Kim Williams-Czopek were interviewing Mark Cuban, the owner of the Dallas Mavericks, Shark Tank host and investor, and entrepreneur, on their What If So What? podcast. Not entirely surprising, but Cuban said more people probably know him as the “Shark Tank guy” […]

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[Podcast] What If Mark Cuban Joined Our Podcast?

Check out the latest episode of Perficient’s “What If? So What?” podcast with our special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank,” Mark Cuban! Mark and our hosts discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be […]

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[Podcast] What If You Could Know Your Customers Like You Know Your Family? Interview With Matt Nolan

In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why personalization is on everyone’s radar, how it has evolved, and what it means today. Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest Matthew Nolan is the head of […]

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[Podcast] What If Strategy Is Really in the Execution?

In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is and what it takes to execute in today’s digital landscape. Season 2 episodes referenced: What if You Could Speak Marketing and IT? An Interview with Robert Nelms. […]

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[Podcast] What If You Could Reinvent Retail…Again? An Interview With John Gregory.

In this episode, Kim talks with John Gregory, Global Head of Industry – Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest […]

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[Podcast] What If You Could Meet Your (Clothes) Maker? An Interview with Shawn Reynolds.

In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Listen Now Subscribe Where You Listen Apple | Spotify | […]

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[Podcast] What if Your Personal and Professional Brand Could be the Same? An Interview with Kelsey Flora.

In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google […]

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[Podcast] What If You Never Had to Go to Your Doctor’s Office Again? An Interview With Tom Swanson.

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]

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[Podcast] What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our […]

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[Podcast] What if You Could Speak Marketing and IT? An Interview With Robert Nelms.

In this episode of the What If? So What? podcast, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership, and we learn how Robert inspires his team to think through other people’s eyes. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher […]

[Podcast] What if You Could Innovate On Demand? An Interview With Andy Hunt of The Hershey Company

In this episode of the What If? So What? podcast, Jim talks with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company about innovation and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value.  Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest Andy Hunt is Manager, Digital Innovation Lab at The […]

[Podcast] What If Execution Really is Strategy?

Jim and Kim are back for Season 2 of the What If? So What? podcast! In this episode they share exciting things coming up in Season 2, and discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.    Listen Now   Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher   Meet the Hosts Jim […]

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