Posts Tagged ‘digital marketing’

Adobe Summit is the platform’s premier digital experience conference. This year it’s being held in Las Vegas at The Venetian Convention and Expo Center, March 18 – 20. Attending the conference is a great way to learn about the latest digital trends, connect with peers and experts from around the world, and explore Adobe’s vision […]

Global ecommerce brands delivering accessible user experiences to web and mobile users have an advantage over non-competitive brands. For starters, savvy brands recognize a largely untapped market segment – consumers with disabilities and consumers over the age of 65. However, there’s a misconception about these two consumer segments: they have limited spending power. Quite the […]

Let’s be honest – if you’ve ever thought that Quarterly Business Reviews (or QBRs) were a huge headache, you’re not alone! A QBR is an alignment meeting that’s held every three months between a company like Perficient and its clients. When my director first introduced us to the idea, the team was skeptical. It seemed […]

Customer experience remains a top priority for organizations worldwide to gain and retain business. Even one unsatisfactory experience can cause customers to turn to a competitor, causing estimated losses of up $1.6 trillion in the United States annually. On the other hand, good omnichannel experiences turn connections into lasting experiences, brands into trusted partners, and […]

Welcome to the world of Adobe Experience Platform (AEP), where digital transformation becomes a reality. If you’ve landed here, you’re already on your way to making significant strides in your organization or your career. In a digital era where data reigns supreme, and the Customer Data Platform (CDP) landscape is ever-evolving, businesses strive to maximize […]

Utilizing unique personal and professional experiences, Atlanta-based Adobe marketing expert, Jay Jackson, excels in his role as the Director of Perficient’s Adobe Digital Marketing practice. Before Perficient, Jay held various customer marketing leadership roles. With over 20 years of experience aiding Fortune 500 companies to enhance customer satisfaction, drive organizational efficiencies and boost revenue, he […]

There’s a new type of environment known as a Rapid Development Environment (RDE) with Adobe’s Cloud Service. This environment was specifically made with developers in mind to accelerate code deployments and other development activities in Cloud Service. We’ve had a chance to use the RDE to better understand its capabilities, strengths, and gaps. Pipelines in […]

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]

Welcome to the continuation of our multi-part series on using Content Automation in AEM as a Cloud Service to accelerate your creative operations. To gain a more comprehensive understanding, make sure to check out Part 1 of this series which gives an overview of the feature by Adobe, along with helpful use cases and Part […]

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]

Identifying Opportunities in a Cookie-less World In Part 1 of this series, we explored the disruption and impact that impending policies around the restricted use or removal of third-party cookies are poised to bring to the digital advertising and marketing industry. As we stand at the cusp of this change, it is important to embrace […]

The pandemic has changed the way we think about our time and how we use it. We have become more selective in our commitments and are more likely to attend events that offer a clear benefit or return on investment. In this blog post, we will explore how attitudes towards time and event attendance have […]