Facial recognition technology is quickly advancing and going beyond the ever-popular security use cases. Now retailers can use it to deliver an omnichannel shopping experience. This is significant considering a 2018 Customer Experience/Unified Commerce Survey of top North American retailers found that 73% of customers expect order tracking across all touch points, but only 7% […]
Posts Tagged ‘customer experience’
Why You Should Be Marketing to People Instead of Computers
It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]
Who’s the Expert in Digital Trends? Your Customer.
It’s the beginning of the year and there is no shortage of “Top Digital Trends” articles describing all the ways organizations need to be heads up to the next big thing in digital if they don’t want their expenses to increase and profits shrink. These articles are full of valuable information. Some of it may […]
Finding Solutions Together; Q&A with Our Digital Chief Strategist
Launched in 2018, our Chief Strategist program is a way for leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Jim Hertzfeld, our Chief Strategist over Digital, recently shared his thoughts on the program and the […]
Handling Site Metadata with SXA Modules: Part 2
Background In Part 1 of this series, we extensively covered setting up a Helix-based project to support handling site metadata generation and caching. In Part 2, we are going to bring it to the finish line by adding templates, scaffolding actions, PowerShell scripts, and much more. Let’s get started! Getting Started Before we actually get […]
These 5 Stats Will Make You Revisit Your CX Strategy in 2019
Good news travels fast — but bad news travels faster With your business dependent on customer satisfaction, being able to service them regardless of their issue is what sets winning brands apart. On the flip side, when service is not up to par, damage to the brand can be significant. And businesses are paying attention. […]
Meet Perficient’s Chief Strategists: Jim Hertzfeld
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]
Instead of Mobile-First, How About Mobile-By-Design?
While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now? […]
Essentials for a Digital Strategy: Frictionless Service Moments
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Frictionless service means never getting in the way of the moments that serve […]
Perficient Elevates Twilio to Strategic Partner Status
Perficient is excited to announce that Twilio has been designated a Strategic Partner. This designation comes as our partnership with Twilio continues to strengthen and build momentum. Case in point, following Twilio’s general availability release of Flex in October 2018, excitement for their fully programmable cloud contact center platform has rapidly increased. It’s little wonder, as […]
Three Keys to Creating a Successful Support Team
When customers have a problem, call center agents are the front line of defense. In addition to using the right technology to enable them for success, make sure you have the right team to start with. Here are three ways you can create a successful support team that will service your customers with grace and […]
Digital Intelligence and the Role of Data in Personalization
Welcome to 2019 where things take an interesting turn, or, materialize as predicated for so long. In a data-driven environment, it is no surprise that this year Information Executives (CIO, CDO, CTO, CAO) focus on the following topics according to IDG, Gartner, CIO, and Forrester: Trying to figure out ways to increase IT Budget to […]