Strategy and Transformation

The following blog comes from an interview with Perficient’s Chief Strategist of IT Modernization and Integration, Eric Roch, and is part of a series on cloud trends with experts from within Perficient. The cloud needs have changed for many enterprises. These enterprises have accepted they need the cloud. Now they aren’t just asking how to […]

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. In my previous post, I outlined four steps that will help your healthcare organization improve your digital accessibility. Picking up where I left off, here […]

This is a continuation of my Data As Experience Series.  The last post was on the Executive Role. The Customer Many companies tend to overlook customers.  Most salespeople actually provide a range of reports but nine times out of ten, it seems that these are custom built report based on a lot of hoops the […]

Technology has advanced by leaps and bounds over the past decade, but it wasn’t until more recently that capabilities like augmented reality (AR) and voice control became powerful tools in commerce customer experience. More dynamic devices and technology like Apple’s ARKit means people have access to these capabilities in their pockets. Early adopters of these […]

“…the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” Steve Jobs (1955-2011) The world of technology has a lot of great characters to look up to, people who inspire you to succeed and innovate. The person I admire the most in […]

The automotive industry is continuously producing innovations that feature and support wireless connectivity, sensors, AI, smart infrastructures, and automation. These innovations have seeped into many areas of the industry, from the buying process to driving to servicing. What’s fascinating is that many of the current and emerging trends share the same common denominator, and that […]

This is a continuation of my Data As Experience Series.  The last post was on the Data Scientist Role. The Executive (and other company leaders) Business Intelligence Developers and IT heads have probably spent more time on this role than any other single reporting or insights need. This makes sense. We expect leaders at all […]

Programming is not an easy thing to do, and developers require a significant amount of focus, concentration, and flow to do what they do best. Interruptions will break this flow and slow down an otherwise productive programmer. While environmental distractions can be a source of interruption, it’s also important that engineers don’t interrupt themselves either! […]

I had the opportunity in my career to create a quality assurance (QA) team from scratch for a small software development company. Prior to this, developers and project managers would do all the testing. After petitioning for quite some time that this was not the best approach to ensuring quality, I was finally given the […]

In 2015 the Ford Motor Company made the significant investment to purchase and integrate the full Adobe Marketing Cloud solution with the goal to deliver personalized and optimized content through its myriad of digital channels. Perficient was brought on board to work closely with Ford’s Head of Digital Brand Optimization in the planning, implementation, integration, […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. As consumers, we appreciate how breakthroughs like smartphones, global positioning systems (GPS), genetic […]

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]