The automotive industry is continuously producing innovations that feature and support wireless connectivity, sensors, AI, smart infrastructures, and automation. These innovations have seeped into many areas of the industry, from the buying process to driving to servicing.
What’s fascinating is that many of the current and emerging trends share the same common denominator, and that is automation. It is changing the customer experience across every facet of the business.
Perficient Research Reveals Flaws in the EV Customer Journey
We surveyed more than 1,000 EV and non-EV owners to learn about their car-buying preferences. The results showed issues with the current buyer journey that OEMs need to address to accelerate EV sales.
Auto manufacturers, dealers, and other companies have the opportunity to use automation to create a great customer experience that results in increased sales and loyalty.
This guide explores automation’s increasingly important role in the areas of:
- purchasing process
- servicing of vehicles
Download the guide below to learn more about how automation is transforming the automotive industry.