Strategy and Transformation

Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]

This is part 1 of a 5 part blog series on effectively defining an operating model for your organization. In this post, we will explore Step 1:  Defining the Strategic Priorities Strategic planning is often done in the C-Suite. However, it is important for functional leaders to develop a strategic plan and an operating model […]

The latest cutting-edge experiences in the B2C arena are shaping expectations for B2B transactions and relationships as well, so manufacturers and distributors need to be proactive in evolving their digital strategies and technologies in order to keep customers happy and earn new business. Wondering how to accomplish this? Join our Commerce, Digital Strategy, and Digital […]

Perficient is the preferred partner for brands thinking about implementing Salesforce for several reasons. We have an incredible wealth of knowledge, a passionately dedicated team, and the history and experience needed to be the true enterprise innovation leader. But keeping up with all the awesome things we’re doing can be hard! To make it easy, […]

Perficient is excited to return to Google Cloud Next 2019 as a Foundation sponsor! The event is just a few short weeks away, taking place in San Francisco on April 9-11th at the Moscone Center. Bringing thousands of attendees and hosting hundreds of sessions, Google Cloud Next is sure to be an event for the […]

Digital transformation is a high-stakes game. Business leaders often have lofty goals in the fight for survival. But big ambitions don’t always result in big wins. As a result, many decision makers are taking more pragmatic approaches in 2019 rather than trying to boil the ocean. A Shifting Approach to Digital Transformation Without a doubt, […]

It’s safe to say that artificial intelligence (AI) has established itself in the business world. Think of it as part of a company that is always working and doesn’t take time off. The efficiencies AI presents are so tremendous that it is expected to result in more than $1 trillion in savings in the industry. […]

Today we are introducing our Customer Experience Capabilities Model. This model shows a different view of our CX Platform Framework that we published in a July 2018 blog post Why you need a CX Platform Framework.  Our CX Capabilities Model is shown in the picture below and can be used for a variety of purposes.  […]

Brands traditionally use social media to promote content and engage with their audience. But how can strategic partnerships fit into your social media strategy? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain how building strategic social media […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #4: AI, VCAs, Chatbots: The Future of Customer Care If you’re tasked with evolving your firm’s customer […]