Whether you’re building new apps or modernizing legacy ones, cloud provides the agility and scalability your business needs to deploy faster and access advanced IT capabilities. Application modernization enables you to optimize data, accelerate business innovation, and deliver exceptional customer experiences. Part three of this series explores how application modernization allows you to deliver exceptional […]
Strategy and Transformation
Empathy Mapping: The Key to Identifying Real Problems & Solutions
The prolific Seth Godin, just published a blog post about data, that could really be applied to just about any new shiny object in the digital world. We always think that it will solve our problem whether that problem is customer satisfaction scores, dropping lead generation, or the rising shopping cart abandonment rate. We think […]
Roles of the B2B Buying Journey: The Marketing Manager
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]
B2B Digital Transformation: Determine Where You Fit
When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]
D is for Data
Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.
Roles of the B2B Buying Journey: Understanding the Merchandiser
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]
Performance Planner Part 1 – Make the Most of Your Google Ads
Google Ads is launching a new tool called the Performance Planner. The goal of this tool is to identify the ideal budgets for your campaigns and drive additional conversions by giving you bid and budget recommendations, which highlight how you could maximize one out of three performance metrics: clicks, conversions or conversion value. In the […]
Supply Chain Metrics: Choosing the Best Technology Vendor for Partnership
In our previous blog, How to Embrace Change in Supply Chain with Minimal Impact, we discussed the powerful impact of change on your supply chain 4.0 journey. In this blog, we’ll discuss what to look for in technology vendors when considering a partnership. In addition, we will talk about the importance of having the right […]
Essentials for Your Digital Strategy: Emerging Business Models
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]
Acceptability Equals Mobility
Out of Touch? I was at a doctor’s office a few weeks back. I thought it was strange that he brought in a laptop and was pulling up patient information from it. It may not be strange to most, but it was for me. I have grown used to seeing an in-office standup computer system […]
Designing the Business Process Model to Implement Strategy
This is part 2 of a 5 part blog series on defining an operating model for your organization. In this post, we explore Step 2: Establishing the Business Process Model A number of industries are currently facing disruption and change. In addition, the daily grind of running the business can knock us around a bit […]
Roles of the B2B Buying Journey: The Financial Team Member
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]