Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]
Innovation + Product Development
Roles of the B2B Buying Journey: The eCommerce Admin
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]
Episerver Commerce: Indexing product properties in a variant document
Catalog modeling and organization within a commerce site can vary widely depending on the type of products you are selling. The way that customers will search for your products can present situations in which traditional product/variant modeling alone will not be able to be achieved. Custom indexing can bridge the gap in these cases to […]
Perficient Digital Wins Gold dotCOMM Award for Cyber Security Site
Perficient Digital prides itself on producing exceptional work that transforms clients’ digital platforms. Together with a leading cybersecurity company, Symantec, we worked on the design and development of Support.Symantec.com which earned a gold dotCOMM award. Our submission included in-depth content and design strategy, along with consultation from our artificial intelligence (AI) team. As Symantec’s award-winning […]
Client-side Configuration in Your OpenShift or Kubernetes Pod
While preparing a workshop showcasing the power of OpenShift on Azure (ARO) to .NET Core-focused developers, we strived to align to the methodology of 12-Factor Applications. Specifically, rule number three – Configuration. Since an application is likely to vary between deployments (i.e.: developer environments, staging, production, QA, etc.), its configurations could be stored as constants […]
Roles of the B2B Buying Journey: The Marketing Manager
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]
Perficient Latin America Team: Spotlight on Ximena Echeverri
Perficient Latin America senior software developer, Ximena Echeverri, joined us for a chat about the evolution of Perficient Latin America’s Software Girls into Women in Tech and what she likes most about working with Perficient Latin America. She’s got some great advice for anyone thinking about working at one of Colombia’s premier software development outsourcing […]
B2B Digital Transformation: Determine Where You Fit
When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]
6 Reasons to Use Azure Active Directory
Azure Active Directory, commonly known as Azure AD, is “Microsoft’s cloud-based identity and access management service.1” It is a widely used IDaaS (identity and access management-as-a-service) that can integrate with an existing (or new) MVC-style web application, Web API, mobile app, and more to provide quick and easy authentication. I am no salesman (although it […]
Roles of the B2B Buying Journey: Understanding the Merchandiser
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]
Securing Your Web API Using Azure Active Directory
Large or small, all companies need web security. And what better way to secure your ASP.NET Core Web API than using Azure Active Directory? Given MVC-style apps are the dominant force in the market nowadays, the majority of documentation on the matter focuses here. That left me, desiring to create a loosely-coupled Web API instead […]
Angular – Services and Dependency Injection
This blog post is a brief introduction to one of the core concepts of Angular – Services and Dependency Injection. A service is basically a typescript class. It acts as a central repository where we can store and centralize our code and data. This service class can then be shared across components. Dependency injection is […]