Digital Marketing

In my previous post in this mini-series, I went over the creation of the Simple Workflow and its states. In this post, we will go over how to automatically place Sitecore items into the Draft state upon creation. We will cover two approaches to implementing this: setting the Draft state in the Standard Values of […]

Now that we have covered what a workflow is in Sitecore, let’s jump into configuring workflow states in a custom workflow. Again, the number of workflow states you need is entirely up to the requirements of your business process for getting content approved. This post will walk through the creation of a simple workflow. This […]

After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI.  […]

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]

You or your company have chosen to use Sitecore as your CMS of choice. Hooray you made a good decision! Making new pages for your site is easy! It’s truly the bread and butter of using Sitecore: ease of content creation. Simply create a page, populate it with components, and then publish. Ta da! It’s […]

When deleting a Sitecore item with many descendants, I get nervous if the operation times out. How much actually got deleted? Was the deletion successful? Instead of continuously re-trying to delete the item, I wrote up a simple PowerShell script that will inform you line by line what items are getting deleted successfully. Printed out […]

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being […]

On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]

Earlier this summer, Instagram started testing a new feature by adding in a shopping icon, replacing the legacy activity feed icon. I have yet to see this feature on my personal Instagram account until this morning. While Instagram has recently released its new “reels” feature, this new step to replace the activity feed with the […]

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Marketing Cloud provides various automations that makes the interactions with people more systematic, improve the reach and has […]