Digital Marketing

Whether you are attending in person or virtually, another exciting Adobe Summit is coming our way. As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what […]

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

Welcome to the inaugural post of my Mobile Apps Accessibility Series! In this series, we’ll delve into the world of simple and intuitive design principles aimed at promoting universal accessibility in mobile apps. We begin by focusing on the crucial aspect of user-friendly navigation, a fundamental element that sets the tone for an inclusive app […]

For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

In the realm of universal design and accessibility, clear signage in public spaces plays a pivotal role in ensuring that everyone can navigate and access facilities effortlessly. Whether it’s a bustling transportation hub, a public building, or a recreational space, implementing simple and intuitive design principles for signage benefits everyone, regardless of their abilities. Let’s […]

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

As we celebrate International Women’s Day, it’s fitting to shine a spotlight on women who exemplify resilience, leadership, and empowerment in their professional journeys. Susan Welton, a seasoned marketing manager at Perficient, embodies these qualities and more, leaving an indelible mark on the technology and marketing landscape, and stands as a shining example of Women […]

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Here is a collection of those hot topics, trends and strategic insights that we’re bringing to our clients and partners to ready them for […]

In the pursuit of inclusivity, the realm of universal design constantly evolves, seeking innovative solutions to accommodate diverse needs. One such frontier is the integration of multi-modal interfaces—a revolutionary approach that recognizes and caters to various modes of interaction. This blog post explores the transformative potential of multi-modal interfaces in achieving a more universally designed […]

I have found myself talking about taxonomy a lot recently. Taxonomy is a big job in a website project, but it’s something stakeholders may not consider early enough in an implementation project. I refer to taxonomy as a big job not only because it can be a lot of work, but also because it is […]