Content Marketing

Consumers are looking for accurate, reliable, and accessible thought leadership. They want to know the information they’re consuming comes from an expert. So, can they trust your content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain the […]

We are excited to share the news that Perficient is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce and Sitecore solutions to the world’s leading manufacturers. Sundog Interactive is known for their marketing strategy, insights and technology consulting expertise. The team is a trusted advisor to many of […]

Consumers want accurate, reliable, easy-to-understand information. Can they trust your content? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content.  Publishing Note: Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety […]

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

As people become more comfortable interacting with voice devices and assistants, marketers are faced with learning how this trend will impact marketing efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share three actions digital marketers should be […]

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

Ahhhhh, the soothing sounds of Muzak in my ear as I wait on yet another level of ‘automated’ phone service. All the while I’m wondering, did I choose the right selection? The lady at the beginning said I was supposed to listen closely because the selections might have changed. What if I wind up with […]

Technology makes it easier than ever to market to the individual at scale, but if you don’t truly understand your audience, your content could be perceived as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect useful, valuable, and relevant content that feels like it was created just for […]

Content marketing is a relatively new concept and can be complicated. So what really matters to achieve success? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they outline the top three priorities to get the best ROI from your […]

Content marketing is a complicated and relatively young practice. What really matters to achieve success? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen gives you the three top priorities to get ROI from your content strategy.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]

One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there.  Don’t miss a single episode […]