Digital Marketing

Perficient, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, has joined the platinum tier of HubSpot’s Solutions Partner Program. HubSpot, an AI-powered customer platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of experts who offer […]

SERPs will change, AI will be a big part of the changes, and SEO remains relevant. Those were key points made at Google’s Search Central Live in New York City on March 20. “Search is never a solved problem,” according to Liz Reid (quoted at the event). John Mueller pointed out that “15% of all […]

Adobe launched GenStudio for Performance Marketing and has made many improvements and updates leading up to Adobe Summit 2025. We’ve had an opportunity to use it here at Perficient, and have discovered a number of exciting features (along with nuances) of the product. We see an evolving future of its rollout, especially as more and […]

In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld speaks with Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her expertise on sustainability, digital transformation, and the critical role of change management in driving business success. The concept of a circular economy is one of the […]

Intro 📖 In this post, we’ll take a look at a couple Sitecore SDKs commonly used to build XM Cloud head applications. Specifically, we’ll be looking at how to disable cookies used by these SDKs. This can be useful for data privacy and/or regulatory compliance reasons. These SDKs allow your application to integrate with other […]

Our Adobe experts are heading to Vegas this month to attend Adobe Summit, connect with industry leaders, and learn about Adobe’s latest innovations. The conference will provide plenty of opportunities to learn how to grow your business and deliver exceptional digital experiences. In the video below, Perficient principals Robert Sumner and Ross Monaghan have identified the […]

Website speed, or website performance, is one crucial component of an amazing digital experience and it’s the first factor visitors notice. Recent data reports that nearly half of users expect a website to load within 2-3 seconds. Anything longer than that will likely result in an abandoned visit (bounce). So, with ever-increasing competition (a new […]

As an AEM author, updating existing page content is a routine task. However, manual updates, like rolling out a new template, can become tedious and costly when dealing with thousands of pages. Fortunately, automation scripts can save the day. Using Groovy scripts within AEM can streamline the content update process, reducing time and costs. In […]

This series of blog posts will cover the main areas of activity for your marketing, product, and UX teams before, during, and after site migration to a new digital experience platform. Migrating your site to a different platform can be a daunting prospect, especially if the site is sizable in both page count and number […]

How to Make Every Presentation Unforgettable Ever sat through a presentation that felt like watching paint dry? Or maybe you’ve delivered one and noticed people checking their phones instead of hanging onto your every word? The secret to captivating any audience isn’t just great slides or polished data—it’s storytelling. Storytelling transforms dull facts into memorable […]

Sitecore Personalize uses goals to track the performance of experiences and experiments.  But what happens if your experience is live and you don’t see any executions or goals tracked in the performance tab for the experience?  It can be hard to debug, test and troubleshoot goal tracking especially if the experience is hidden behind a […]

In the ever-evolving world of digital transformation, businesses need robust solutions that streamline operations and enhance customer experiences. Adobe has been at the forefront of this revolution, offering an integrated ecosystem that empowers organizations to manage content, optimize marketing strategies, and leverage artificial intelligence (AI) to drive innovation.  But how do companies truly harness the […]