Digital Marketing

At the Healthcare Interactive Conference (HCIC) last month, I got to talk to marketers who are very focused on results. They are also very focused on what will impact their marketing efforts and why. Every conversation came back to AI. In my previous HCIC takeaway, I wrote about how AI is not a strategy—it’s a […]

Customer expectations are not just rising; they are skyrocketing. By 2026, the brands that create real customer loyalty won’t be the ones that send clever emails or spruce up their loyalty programs. They’ll be the ones who can almost read their customers’ minds, anticipating needs before customers have to ask. I think of it like […]

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

Introduction The Perficient Hyderabad Cricket Tournament Recap‑2025 highlights a lively and memorable day at our Hyderabad office. The event brought together four enthusiastic teams—Challengers, Risers, Strikers, and Warriors—who displayed strong energy from the very first match. The tournament built excitement, encouraged teamwork, and strengthened our workplace spirit. A Thrilling Path to Victory in the Perficient […]

Content chaos is costing you more than you think Every disconnected asset, every redundant workflow, every missed opportunity to reuse content adds up, not just in operational inefficiency, but in lost revenue, slower time-to-market, and diminished brand consistency. For many organizations, the content supply chain is broken, and the cracks show up everywhere: marketing campaigns […]

Sitecore has introduced the Content SDK for XM Cloud-now Sitecore AI to streamline the process of fetching content and rendering it on modern JavaScript front-end applications. If you’re building a website on Sitecore AI, the new Content SDK is the modern, recommended tool for your development team. Think of it as a specialized, lightweight toolkit […]

The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]

I was at the Healthcare Interactive Conference (HCIC) this past week. I like this conference because it retains a “learning” approach to sessions. By that I mean, keynotes and the conference breakout sessions address interesting topics and help inform you about what has been successful and how healthcare organizations address ongoing trends. It’s less about, […]

In financial services, trust has always been foundational. But today, it’s being redefined, not by brand reputation or policy language, but by how customers experience speed, control, and transparency in real time.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 96% of financial services executives say customers value […]

In previous blog, the strategic and architectural considerations that set the foundation for a successful Sitecore migration is explored. Once the groundwork is ready, it’s time to move from planning to execution, where the real complexity begins. The development phase of a Sitecore migration demands precision, speed, and scalability. From choosing the right development environment […]

Perficient Hyderabad Diwali 2025 brought the office to life with bright lights, joyful traditions, and strong team spirit. From colourful decor to fun games, every part of the office reflected festive cheer and togetherness. People across India celebrate Diwali, the Festival of Lights, with happiness and traditions. If you’d like to know more, visit Wikipedia […]

Search is no longer just about blue links and ten results per page. With the rapid adoption of Generative AI, consumers are increasingly turning to AI-written summaries to get quick, contextual answers without ever clicking through to a website. According to Bain & Company, 80% of consumers now rely on AI-generated summaries for at least […]