Digital Marketing

I’ve spent almost 30 years in web and digital, starting way back when the “world wide web” was full of under construction GIFs, <blink> tags, and visitor counters! Nobody misses those things! While many bad user experiences have faded away, some daily annoyances still need to go. In the spirit of Seinfeld’s “airing of grievances,” […]

Why Choose Recoil Over Redux or Context API? State management is a cornerstone of building dynamic and interactive web applications, and React developers have a plethora  of tools at their disposal. Among these, Redux and Context API have long been popular choices, but Recoil is emerging as a modern alternative designed to simplify state management. […]

React 19 has officially been released as a stable version on December 5, 2024. This update introduces amazing features that enhance the developer experience and application performance. In this blog, we’ll explore the most impactful features of React 19 with examples to understand how they change, the way we build React applications. Key Features of […]

A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]

We’re pleased to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment (Doc #US51741024, December 2024). We believe this recognition is a testament to our commitment to excellence and our dedication to delivering top-notch Adobe services to our clients. Continue reading to […]

Colleagues from Perficient recently had the pleasure of attending the Michigan Council of Women in Technology’s (MCWT) Peacock Gala. This prestigious event celebrates, promotes and mentors women in technology, and we were honored to be part of such an inspiring evening. The MCWT Peacock Gala is more than just a celebration; it’s a testament to […]

Perficient is proud to announce that we received awards from the 2024 eHealthcare Leadership Awards for our outstanding projects that we completed for MVP Health Care and QuidelOrtho. MVP Health Care Informs and Impresses Users With an Optimized, Modern Website Best Overall Internet Site, Gold | A user-friendly architecture provides key information to help guide […]

We pride ourselves on the innovative ways our healthcare experts help clients address their most complex business challenges. One shining example is our recruitment strategy for Bayhealth, which was recently featured by the online publication, Strategic Health Care Marketing.  Optimizing Recruiting Efforts  Bayhealth faced a significant hurdle: a significant lack of insight into job seekers […]

We are thrilled to share the highlights of our very first Google meetup hosted at our company premises on 11 Aug 2024. The event was packed with insightful sessions, engaging discussions, and valuable networking opportunities. Here’s a recap of the day’s events. The Event was organized by Google GDG Team was open to all and […]

If you’ve been following the massive changes happening at the intersection of AI and SEO, you’re probably asking yourself: What should we do next? The good news is, while the landscape is evolving, there are clear steps you can take to ensure your SEO strategy thrives in this new era, especially with the rise of […]

What is SEO?  SEO (Search Engine Optimization) refers to the practice of optimizing websites and content to rank higher in search engine results pages It involves improving on-page and off-page factors to drive organic traffic to your website Why is SEO Important? Increases visibility: Higher rankings lead to increased visibility, helping your target audience find […]

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]