Digital Marketing

In a world that’s moving at lightning speed, customers expect brands to keep up — to understand them instantly, respond to their behavior in real-time, and offer relevant, helpful experiences wherever they are. This is where Artificial Intelligence (AI) has become not just useful, but absolutely essential. The Growing Power of AI in Today’s World […]

In this episode of “What If? So What?” Jim sits down with Columbia Business School professor and c-suite innovation expert, Rita McGrath, to unpack what it really takes to lead through uncertainty.  McGrath, known for her work on discovery-driven planning and intelligent failure, challenges the notion that strategy is a linear, long-term plan. “The time […]

Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]

AEM Universal Editor: A Simpler, Smarter Way to Create Content Adobe Experience Manager (AEM) has come a long way in empowering content authors. We started with static templates — where even small changes required a developer — and evolved to editable templates and Layout Mode, which finally gave authors visual control over their pages. Now, […]

AI transforms how businesses create, maintain, and provide engaging content in Sitecore. Embedding AI, Sitecore allows developers, marketers, and IT professionals to improve workflows, enhance customer interaction, and fine-tune digital strategies. Let’s explore how AI is shaping Sitecore and what it means for businesses. Key AI Features in Sitecore From Content Hub to XM Cloud, […]

A ticketing system, such as a Dynamic Tracking Tool, can be a powerful tool for MSO support teams, providing a centralized and efficient way to manage incidents and service requests. Here are some more details on the benefits. Organize and triage cases: With a ticketing system, MSO support teams can easily prioritize cases based on […]

In the new episode of the “What If? So What?” podcast, Jim Hertzfeld and Deena Piquion, chief growth and disruption officer at Xerox, discuss how disruption and digital transformation can position companies to succeed in a rapidly changing technology landscape. Deena is leading Xerox on a unique and pivotal reinvention journey as the company undergoes […]

Perficient, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, has joined the platinum tier of HubSpot’s Solutions Partner Program. HubSpot, an AI-powered customer platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of experts who offer […]

SERPs will change, AI will be a big part of the changes, and SEO remains relevant. Those were key points made at Google’s Search Central Live in New York City on March 20. “Search is never a solved problem,” according to Liz Reid (quoted at the event). John Mueller pointed out that “15% of all […]

Adobe launched GenStudio for Performance Marketing and has made many improvements and updates leading up to Adobe Summit 2025. We’ve had an opportunity to use it here at Perficient, and have discovered a number of exciting features (along with nuances) of the product. We see an evolving future of its rollout, especially as more and […]

In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld speaks with Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her expertise on sustainability, digital transformation, and the critical role of change management in driving business success. The concept of a circular economy is one of the […]

Intro 📖 In this post, we’ll take a look at a couple Sitecore SDKs commonly used to build XM Cloud head applications. Specifically, we’ll be looking at how to disable cookies used by these SDKs. This can be useful for data privacy and/or regulatory compliance reasons. These SDKs allow your application to integrate with other […]