Digital Marketing

Content chaos is costing you more than you think Every disconnected asset, every redundant workflow, every missed opportunity to reuse content adds up, not just in operational inefficiency, but in lost revenue, slower time-to-market, and diminished brand consistency. For many organizations, the content supply chain is broken, and the cracks show up everywhere: marketing campaigns […]

Sitecore has introduced the Content SDK for XM Cloud-now Sitecore AI to streamline the process of fetching content and rendering it on modern JavaScript front-end applications. If you’re building a website on Sitecore AI, the new Content SDK is the modern, recommended tool for your development team. Think of it as a specialized, lightweight toolkit […]

The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]

I was at the Healthcare Interactive Conference (HCIC) this past week. I like this conference because it retains a “learning” approach to sessions. By that I mean, keynotes and the conference breakout sessions address interesting topics and help inform you about what has been successful and how healthcare organizations address ongoing trends. It’s less about, […]

In financial services, trust has always been foundational. But today, it’s being redefined, not by brand reputation or policy language, but by how customers experience speed, control, and transparency in real time.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 96% of financial services executives say customers value […]

In previous blog, the strategic and architectural considerations that set the foundation for a successful Sitecore migration is explored. Once the groundwork is ready, it’s time to move from planning to execution, where the real complexity begins. The development phase of a Sitecore migration demands precision, speed, and scalability. From choosing the right development environment […]

Perficient Hyderabad Diwali 2025 brought the office to life with bright lights, joyful traditions, and strong team spirit. From colourful decor to fun games, every part of the office reflected festive cheer and togetherness. People across India celebrate Diwali, the Festival of Lights, with happiness and traditions. If you’d like to know more, visit Wikipedia […]

Search is no longer just about blue links and ten results per page. With the rapid adoption of Generative AI, consumers are increasingly turning to AI-written summaries to get quick, contextual answers without ever clicking through to a website. According to Bain & Company, 80% of consumers now rely on AI-generated summaries for at least […]

The AI Revolution is in Drupal CMS  The way we create, optimize, and deliver content has fundamentally changed. Artificial Intelligence is no longer a futuristic concept; it’s a practical, indispensable tool for content teams. For years, Drupal has been the gold standard for structured, enterprise-level content management. Now, with the rapid maturation of the community’s […]

This post builds on our original GenStudio for Performance Marketing in 5 Minutes overview. In that post, we explored what GenStudio is, how to get started, and where it fits in the content creation process. Since then, we’ve continued testing GenStudio and tracking its evolution. Here’s what we’ve learned—and what’s new. Real-World Use Cases for […]

Drupal 11’s AI Features: What They Actually Mean for Your Team If you’ve been following the Drupal community lately, you’ve probably heard about the excitement with AI in Drupal 11 and the new Drupal AI Initiative. With over $100,000 in funding and 290+ AI modules already available, this will be a game changer. But here’s […]

In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable.  Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness.  […]