Digital Marketing

Perficient is proud to announce that we received awards from the 2024 eHealthcare Leadership Awards for our outstanding projects that we completed for MVP Health Care and QuidelOrtho. MVP Health Care Informs and Impresses Users With an Optimized, Modern Website Best Overall Internet Site, Gold | A user-friendly architecture provides key information to help guide […]

We pride ourselves on the innovative ways our healthcare experts help clients address their most complex business challenges. One shining example is our recruitment strategy for Bayhealth, which was recently featured by the online publication, Strategic Health Care Marketing.  Optimizing Recruiting Efforts  Bayhealth faced a significant hurdle: a significant lack of insight into job seekers […]

We are thrilled to share the highlights of our very first Google meetup hosted at our company premises on 11 Aug 2024. The event was packed with insightful sessions, engaging discussions, and valuable networking opportunities. Here’s a recap of the day’s events. The Event was organized by Google GDG Team was open to all and […]

If you’ve been following the massive changes happening at the intersection of AI and SEO, you’re probably asking yourself: What should we do next? The good news is, while the landscape is evolving, there are clear steps you can take to ensure your SEO strategy thrives in this new era, especially with the rise of […]

What is SEO?  SEO (Search Engine Optimization) refers to the practice of optimizing websites and content to rank higher in search engine results pages It involves improving on-page and off-page factors to drive organic traffic to your website Why is SEO Important? Increases visibility: Higher rankings lead to increased visibility, helping your target audience find […]

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]

Sitecore Content Hub is a world-class platform for centralizing and managing content across various channels. It helps businesses organize and streamline often chaotic, messy content operations. It does this by providing an architecture or schema for content and its interconnections. A schema defines how different types of assets are structured, organized, related to each other. […]

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). […]

Let’s test a button color! I hear this a lot with clients. While that can sometimes be a valid beginner AB test, your web designer and UX specialist likely chose the current color based on years of sound research. That likely makes it an unfavorable candidate for a good test. So, what makes a good […]

A Hypothesis is important for understanding what you are trying to prove with your A/B test. A well-formed hypothesis acts as a test guide. A hypothesis is going to challenge an assumption you have about your website’s performance and/or visitor behavior. What is the assumption you want to validate as right or wrong? Ask yourself […]

When we think about globally distributing an application to increase its performance, we usually consider deploying our front or back end in a serverless architecture, a CDN, or perhaps in an edge network. But, while these approaches work and give the expected results, we can go further and try to increase performance even more. What […]

Adobe Experience Manager is a powerful CMS tool used by organizations or individuals to deliver personalized digital experiences. One of its highlighted features is the editable template, which allows end users for creation and management of templates that can be customized by authors. This blog provides an overview of creating and utilizing editable templates in […]