Digital Marketing

What’s it like to receive a phone call to say, “I need you to quickly transfer some funds,” and that person sounds just like your boss, but it is not your boss? Or somebody constructing a complete and realistic video of you stating something you never said? This is not science fiction,  this is reality […]

How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help.  At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]

The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead.  But making […]

Getting Started with Coveo Atomic CLI This section explains how to install, configure, and deploy a Coveo Atomic project using the Coveo CLI Install the CLI To get started, install the Coveo CLI globally with npm: npm install -g @coveo/cli To ensure you’re always using the latest version, update it anytime with: npm update -g […]

In a world that’s moving at lightning speed, customers expect brands to keep up — to understand them instantly, respond to their behavior in real-time, and offer relevant, helpful experiences wherever they are. This is where Artificial Intelligence (AI) has become not just useful, but absolutely essential. The Growing Power of AI in Today’s World […]

In this episode of “What If? So What?” Jim sits down with Columbia Business School professor and c-suite innovation expert, Rita McGrath, to unpack what it really takes to lead through uncertainty.  McGrath, known for her work on discovery-driven planning and intelligent failure, challenges the notion that strategy is a linear, long-term plan. “The time […]

Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]

AEM Universal Editor: A Simpler, Smarter Way to Create Content Adobe Experience Manager (AEM) has come a long way in empowering content authors. We started with static templates — where even small changes required a developer — and evolved to editable templates and Layout Mode, which finally gave authors visual control over their pages. Now, […]

AI transforms how businesses create, maintain, and provide engaging content in Sitecore. Embedding AI, Sitecore allows developers, marketers, and IT professionals to improve workflows, enhance customer interaction, and fine-tune digital strategies. Let’s explore how AI is shaping Sitecore and what it means for businesses. Key AI Features in Sitecore From Content Hub to XM Cloud, […]

A ticketing system, such as a Dynamic Tracking Tool, can be a powerful tool for MSO support teams, providing a centralized and efficient way to manage incidents and service requests. Here are some more details on the benefits. Organize and triage cases: With a ticketing system, MSO support teams can easily prioritize cases based on […]

In the new episode of the “What If? So What?” podcast, Jim Hertzfeld and Deena Piquion, chief growth and disruption officer at Xerox, discuss how disruption and digital transformation can position companies to succeed in a rapidly changing technology landscape. Deena is leading Xerox on a unique and pivotal reinvention journey as the company undergoes […]

Perficient, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, has joined the platinum tier of HubSpot’s Solutions Partner Program. HubSpot, an AI-powered customer platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of experts who offer […]