Data + Intelligence

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

In a world where over 2.5 quintillion bytes of data is created each day, having a tool to help deliver information to users efficiently is important. Cognitive agents are a tool that can improve user experience for both advisors and customers alike. This self-service technology is capable of understanding human language to provide accurate information […]

It’s here. The European Union (EU) has officially declared AI as an important constituent of their economic growth and have put forth rules and guidelines to “trust” the AI system. Does this mean that the EU is trying to instill “human values” into AI? I don’t think so. The requirements that are defined for AI […]

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

There are numerous obstacles in making healthcare data useful for downstream analysis for decision making. There may be no bigger challenge than taking data that has been captured from disparate healthcare EMR systems and cleansing and normalizing them into something uniform for consumption. This is a result of the way that data is captured in […]

Coveo Impact is where customers and partners come together to share and learn how AI-powered search provides real business value. This year the cognitive search-focused conference will be held in San Francisco May 22-24, 2019. The Coveo Impact 2019 agenda is packed full of educational sessions that focus on how to improve relevance to support […]

Most businesses today wouldn’t know what to do without their customer relationship management (CRM) system. Increasingly, most wouldn’t know what to do without their cloud-based CRM system specifically, either. It is this reliance that shows how important modern CRM systems are to customer care. The way in which businesses have used CRM systems have changed, […]

All the systems in various domains deal with plenty of data every day. Analysis of this data is essential to perform better and obtain the desired results. This is when Data Science and Analytics come into play. Data Analytics is the interpretation of raw data and its representation in meaningful forms such as graphs and […]

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

The following blog comes from an interview with Perficient’s Strategic Advisors Consulting Managing Principal, Michael Porter, and is part of a series on cloud trends with experts from within Perficient. Cloud usage today has gone from a step pursued by bleeding edge innovators to a normal part of everyday business. Indeed, many companies now follow […]

As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]

People have higher expectations than ever when it comes to customer care. With the development of technology and communications, customers are now seeking immediate gratification. The average customer believes immediacy and accuracy to be two of the important traits of customer service. The method of interaction is also important for consumers, which gives businesses something […]