Data + Intelligence

What is Data Privacy and Why is it Important? Data privacy, or data protection, is the relationship between the collection and dissemination of data, technology, the public perception and expectation of privacy, and the political and legal issues surrounding it all. Individuals, as well as businesses, want to protect their sensitive data, the unauthorized disclosure […]

Helping Blue Cross Blue Shield Companies Win in the Market This year’s NASCO conference, Converge 2019, will kick-off June 3-6, 2019. This conference will be centered on where collaboration, innovation, and technology intersect. NASCO is a Blue-owned organization, dedicated to helping Blue Cross Blue Shield (BCBS) health plans across the nation build a better healthcare […]

This is a continuation of my Data As Experience Series. My last post in this series focused on Context. In this post, we will discuss a process of designing for the user experience. Designing for The User All too often, I see a report designer think more about how to make a report grab the […]

Today, Perficient announced it is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce solutions to the world’s leading manufacturers. Sundog Interactive’s marketing strategy, data and insights, and technology integration services are highly complementary to Perficient’s end-to-end digital transformation offerings. By adding their specialized Salesforce capabilities aimed at accelerating […]

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

In a world where over 2.5 quintillion bytes of data is created each day, having a tool to help deliver information to users efficiently is important. Cognitive agents are a tool that can improve user experience for both advisors and customers alike. This self-service technology is capable of understanding human language to provide accurate information […]

It’s here. The European Union (EU) has officially declared AI as an important constituent of their economic growth and have put forth rules and guidelines to “trust” the AI system. Does this mean that the EU is trying to instill “human values” into AI? I don’t think so. The requirements that are defined for AI […]

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

There are numerous obstacles in making healthcare data useful for downstream analysis for decision making. There may be no bigger challenge than taking data that has been captured from disparate healthcare EMR systems and cleansing and normalizing them into something uniform for consumption. This is a result of the way that data is captured in […]

Coveo Impact is where customers and partners come together to share and learn how AI-powered search provides real business value. This year the cognitive search-focused conference will be held in San Francisco May 22-24, 2019. The Coveo Impact 2019 agenda is packed full of educational sessions that focus on how to improve relevance to support […]

Most businesses today wouldn’t know what to do without their customer relationship management (CRM) system. Increasingly, most wouldn’t know what to do without their cloud-based CRM system specifically, either. It is this reliance that shows how important modern CRM systems are to customer care. The way in which businesses have used CRM systems have changed, […]

All the systems in various domains deal with plenty of data every day. Analysis of this data is essential to perform better and obtain the desired results. This is when Data Science and Analytics come into play. Data Analytics is the interpretation of raw data and its representation in meaningful forms such as graphs and […]