As I wrote previously in another blog post, I challenged myself to obtain a few different Adobe Certifications by the end of 2019. As the end of the year came and went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. After passing the […]
Data + Intelligence
Oracle Named Visionary for Analytics and BI in Gartner Magic Quadrant
It was recently announced that Oracle Analytics Cloud (OAC) has been named Visionary in the 2020 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This is great news as it validates what we have been seeing in the marketplace for quite some time. It comes as no surprise to firms like Perficient who’ve been […]
[Perspective] California Consumer Privacy Act’s Impact on Automakers
Data privacy laws, specifically the California Consumer Privacy Act, continue to be a hot topic of discussion across industries. The automotive industry is no exception. As original equipment manufacturers (OEM) improve their ability to collect, house, and make sense of customer data, they must also improve their ability to adhere to laws and regulations. As […]
Too Weak, Too Slow: MicroStrategy World 2020’s Big Theme
“Too weak. Too slow.” That’s what Norwegian chess grandmaster Magnus Carlsen, who thinks 15-20 moves ahead, says matter-of-factly to his opponents. It’s that sentiment that MicroStrategy President and CEO Michael Saylor used during his keynote at MicroStrategy World 2020 to depict traditional and outdated IT. The tech that’s been built over the last 40 years […]
Data Architecture: 2.5 Types of Modern Data Integration Tools
As we move into the modern cloud data architecture era, enterprises are deploying 2 primary classes of data integration tools to handle the traditional ETL and ELT use cases. The first type of Data integration tool is GUI-Based Data Integration solutions. Talend, Infosphere Datastage, Informatica, and Matillion are good examples. These tools leverage a UI […]
Integrating Data in the Cloud For Better Care
The following is the thirteenth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. Throughout this series, we have discussed the many benefits of cloud, including increased velocity for innovation, enhanced security, and the opportunity for ROI. Now we want to discuss how the cloud can […]
Autonomous Data Warehouse is the Business Analyst’s Dream Database
At the heart of all business software is always a database. But what once used to be a cumbersome component, something that only developers and system administrators had to deal with, has evolved to become a directly reachable solution of itself. With Oracle Autonomous Data Warehouse (ADW), the Business Analyst is now able to be […]
Cloud Provides a Secure Central Data Hub in Healthcare
Previously, I introduced the cloud’s ability to modernize healthcare data and analytics. This blog outlines cloud as a secure and central data hub. Sources such as electronic medical records, medical databases, and connected devices have created astronomical growth in the volume of healthcare data. This data requires proper management and analysis to derive meaningful information. […]
A Business Solution with Oracle Analytics Cloud in 6 Weeks
Access to business analytics is key to the success of almost every business operation. There are several challenges though that hinder business owners from accessing up-to-date and reliable information. Here are some of the challenges that the lines of business typically encounter in their day-to-day operations: Information is distributed across several applications and systems Reliance […]
Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233
Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]
1st Party Adobe Launch with ACS AEM Commons
Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]
Exporting Insite Commerce Data without Admin Assistance
Often times, clients want to empower their customers to export their eCommerce transactions, such as order history, approval lists, and saved orders, and other data, like wish lists and cart lists, by themselves without admin involvement. These features removed dependency on Insite admins, subsequently improving the user experience, efficiency, and overall satisfaction for Insite users. […]