Data + Intelligence

In today’s data-driven business environment, organizations rely heavily on analytics to make strategic decisions. However, the effectiveness of analytics reporting depends on the quality, consistency, and reliability of data. This is where Master Data Management (MDM) plays a crucial role. By establishing a single, authoritative source of truth for critical data domains, MDM ensures that […]

Dr. Pete Cornwell, Director of Contact Center, offers a fresh perspective on customer care and is sharing his wealth of knowledge at Customer Contact Week in Las Vegas. With over 35 years of experience spanning information systems, design, architecture, and consulting for industry leaders like Terazo and Blue Cross Blue Shield North Carolina, his expertise […]

Clinical trial data management is critical to pharmaceutical research, yet it remains a significant challenge for many organizations. The industry faces several persistent hurdles: Data fragmentation: Research teams often struggle with siloed information across departments, hindering collaboration and comprehensive analysis. Outdated systems: Many organizations rely on legacy data management tools that fail to meet the […]

Digital transformation in insurance isn’t slowing down. But here’s the good news: agents aren’t being replaced by technology. They’re being empowered by it. Agents are more essential than ever in delivering value. For insurance leaders making strategic digital investments, the opportunity lies in enabling agents to deliver personalized, efficient, and human-centered experiences at scale. Drawing […]

In this post, we’ll dive into orchestrating data pipelines with the Databricks Jobs API, empowering you to automate, monitor, and scale workflows seamlessly within the Databricks platform. Why Orchestrate with Databricks Jobs API? When data pipelines become complex involving multiple steps—like running notebooks, updating Delta tables, or training machine learning models—you need a reliable way […]

AI Isn’t the Future—It’s Already Here Sales, service, and marketing teams face increasing pressure to do more with less, and artificial intelligence is expected to play a pivotal role in meeting that challenge. Yet despite the rapid adoption of generative AI (GenAI), many organizations are struggling to turn that excitement into real business value. According […]

In the fast-paced world of software development, automated API testing is no longer optional—it’s essential. If you’re looking for a sleek, intelligent tool to streamline your API testing workflow, Postbot might be exactly what you need. In this blog post, we’ll explore what Postbot is, its core features, and how you can start using it […]

In the age of technological advancements happening almost every minute, upgrading a business is essential to survive competition, offering a customer experience beyond expectations while deploying fewer resources to derive value from any process or business. Platform upgrades, software upgrades, security upgrades, architectural enhancements, and so on are required to ensure stability, agility, and efficiency. […]

Every end product must meet and exceed customer expectations. For a successful delivery, it is not just about doing what matters, but also about how it is done by following and implementing the desired standards. This post outlines the best practices to consider with IDMC CDI ETL during the following phases. Development Operations  Development Best […]

We are thrilled to announce that Juan Cardona Ramirez has been recognized as a Databricks Partner Champion, making him the first Perficient colleague in Latin America to earn this prestigious designation. This recognition celebrates Juan’s deep technical expertise, consistent contributions, and commitment to innovation within the Databricks ecosystem.   Program Overview The Databricks Partner Champion […]

As we move through 2025, artificial intelligence — especially generative AI — continues to redefine how enterprises operate and compete. What began as experimentation has rapidly evolved into large-scale adoption, with organizations embedding AI into core strategies, operations, and customer experiences. From intelligent automation and predictive insights to dynamic content generation, AI is now a […]

Customer Contact Week is just around the corner! In preparation, I sat down with our Senior Solutions Architect, Miles Phillips, to dive deeper into the key pillars of Voice AI: Data, Design, and Deployment. Miles provides insights on how businesses can optimize their AI strategies to enhance customer interactions and drive real results. Voice AI […]