Analytics

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

As marketers we work tirelessly to extract meaningful data from our digital experiences, but how often do we actually close the loop? In this blog post, we’ll walk through how to retrieve Adobe Analytics Workspace report data from Adobe Experience Manager using Adobe I/O. Our use case is that we want to prompt the user […]

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

Last month, Adobe Open Sourced an Event-Driven Data Layer implementation. They call it the Adobe Client Data Layer and you can find it on GitHub: https://github.com/adobe/adobe-client-data-layer The project is currently a tech preview and should not be used in production. However, for the more enterprising among us, it’s fun to investigate bleeding edge solutions from […]

Businesses are constantly looking for new ways to provide elevated customer experiences while using technology to support both internal and external operations. They want to innovate and scale their efforts quickly, without process disruptions or data jeopardization. That’s why more and more organizations are turning to a “headless” commerce approach to connect content touchpoints across […]

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]