Personalization

As the digital world becomes both more global and more local, it’s more common for organizations have customers, offices, and partners in every corner of the world. This means we need to deliver relevant, useful, exceptional digital experiences to every user, no matter where they live or language they speak. Undertaking a global multilingual website […]

The world and the digital experiences that connect us are more than words and images, zeroes and ones. They’re ideas. Values. Norms. Traditions. Expectations. And all of those have to be properly and appropriately represented by your team to your users. It only takes one jarring or culturally insensitive experience to give a customer the […]

Vocabulary is important when trying to understand a new product. Understanding Sitecore Personalize requires understanding its vocabulary. When you start digging in you’ll note that both “Web Experiences” and “Web Experiments” have both “Web” and “Full Stack” Options. While the big difference between “Experiences” and “Experiments” is the additional setup needed to properly evaluate the […]

While it was once expected and acceptable for lenders to enforce standardized payment due dates and policies, COVID-19 brought the impracticality and ineffectiveness of a “one-size-fits-all” approach to credit and lending to light. Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. And for good. […]

In our previous blogs, we’ve documented how insurance is a complicated product for the traditional commerce process. Let’s recap what we’ve covered: It’s a product mandated by the state, financial institutions, and professions for many parts of life – driving, homeownership, rental, professional liability, and others. But it’s not a product that most of us […]

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight.  With the rise in vaccination rates and a hopeful return […]

Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]

If you only knew the power of the Dark Side mode… Ok, it might be a slightly altered quote from Darth Vader, but you get the point. Dark mode can be very powerful indeed for those who require it and those that it just makes viewing convenient. Let’s take a few minutes to talk about […]

You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]

Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]

Coveo announced its 2022 inductees for the Coveo MPV (Most Valuable Professionals) Program. 31 MVPs from across 22 companies were selected including four of Perficient’s search and content experts. The MVP program is a celebration of the success-drivers around Coveo’s ecosystem and recognizes individuals for their expertise and invaluable contribution to that ecosystem. So, What […]

In today’s highly competitive and unexpected market, it’s important for your company to invest in innovative practices and opportunities to not only rise above the competition, but to delight customers and create a business dynamic that positively impacts how your organization operates in the long run.   In my experience, I’ve seen companies with great employees and incredible ideas create a […]