Personalization

“The future of banking is going to be very personalized — one to one. Banks need to become more relevant in the moment for a consumer who has a particular problem. The power of data and artificial intelligence can help us do that.” Lisa Frazier, Head of the Wells Fargo Innovation Group Personalization is the […]

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

Prepare yourself for this incredible news! We are excited to announce our W3 Gold Winner Award and Gold Winner MUSE Creative Award for DTE Interactive Virtual Home. This microsite educates consumers on how to save energy for their homes on a completely new level. The W3 Awards is a major web competition judged by the Academy […]

In this series, hear from two of Perficient’s healthcare thought leaders – Chief Strategist and General Manager of Healthcare, Juliet Silver, and General Manager of Digital Health Solutions, Paul Griffiths – as they discuss healthcare’s future. Our conversation will come to you via a series of four weekly blogs. In our first blog, Silver and Griffiths […]

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

Recently, Perficient’s Scott Albahary, Chief Strategist of Financial Services, and Arvind Murali, Chief Strategist of Data Governance, presented a webinar that discussed what it takes for banks and insurance companies to acquire and retain customers. The key, they say, is to create a 360-degree view of customers. Without a holistic view, a company can never […]

It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]

In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]

You’re ready to dive deep into Microsoft’s Power Apps, but maybe wondering the easiest way to use color schemes throughout your app. You can make your code into more readable and maintainable in just a few easy steps. Themes help with consistency throughout your app and let you easily reference colors while designing. Not only […]

Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]

Personalizing the B2B commerce experience with data is an important strategy for brands to establish as the world looks to digital experience as a top priority for how and where to buy. Join us on Thursday, June 4 at 1 PM ET for a webinar, Personalizing the B2B Commerce Experience Through Data, to look at the […]