Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]
Customer Experience + Design
Shifting the Perspective – The Side of Commerce That Never Gets Talked About
When we speak about commerce, specifically ecommerce, we typically think about a situation where a customer needs a product. They navigate to Google or their favorite site to find this product, add it to their cart, and checkout. While this is the traditional model for ecommerce, there’s another side of digital commerce that doesn’t get much […]
Perficient Listed in Forrester Now Tech: Global Digital Experience Services, Q4 2021
Delivering great digital experiences for your customers has never been more important. And as digital engagement becomes increasingly omnipresent – involving multiple touchpoints across offline and online channels – it’s also never been harder to achieve. Choosing the right partner to combine creativity and implementation to illuminate and differentiate your experiences is key to success. […]
Hot Topics from HCIC 2021: How COVID-19 is Reshaping Marketing Trajectories for Now and the Future
After attending this year’s Healthcare Internet Conference (HCIC) in Las Vegas, the impact that COVID-19 pandemic has had on healthcare organizations is clear — especially in how digital engagement with patient-consumers has changed now and perhaps permanently. Consumer Preference for Virtual Ease Is Here to Stay Across the digital landscape, from the way consumers consumed […]
Introducing Paste – A New Design System for Twilio
Recently our Twilio delivery team has been looking at Paste, the new design system created by Twilio for in-house use. The Signal conference offered a great overview of Paste – How we built a unified, inclusive design system to nurture Twilio’s UX. If you have a Signal pass, I encourage you to watch it on […]
Martech, Customer Personalization, and Talent: 3 Ways Enterprises Will Succeed Post Pandemic
Eric Enge, President of Pilot Holding and founder of Stone Temple Consulting, contributed to this article. Over the past two years, businesses have seen an unprecedented level of disruption. High rates of change were already underway in early 2020, but the COVID-19 pandemic accelerated these changes as consumer buying behaviors suddenly and dramatically shifted. Businesses had to scramble to preserve revenue and find ways to remain […]
Commerce Expert Quoted in Fluent Commerce Drop Ship Vendor White Paper
We’re excited to present 5 Questions to Ask when Evaluating a Drop Ship Vendor, a white paper written in collaboration with our partner, Fluent Commerce and Perficient’s Directors of Commerce, Devanshu Sood, and Steve Gatto. Sood provided a key piece of advice to organizations looking to incorporate a DSV into their strategy, “The first step […]
4 Direct-to-Consumer Ecommerce Strategies To Drive Sales and Loyalty in Pharma and Med Device
Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]
Preparing for HCIC 2021
It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]
Covid-19 Put the Spotlight on eConsent, and Rightfully So
Informed consent, an integral part of clinical research, ensures that clinical trial participants are well-informed about all the relevant aspects of the clinical trial and that their participation is voluntary. However, as clinical studies get more complex, informed consents are getting longer and less clear, defeating their intended purpose. According to a survey, 35% of […]
Successfully Replacing Adobe Search and Promote with Coveo
Adobe Search and Promote will reach its end of life in September of 2022. Users will no longer have access to the administrative user interface and APIs will no longer generate results. So how do you successfully migrate off? Adobe Search & Promote End of Life Many organizations using Adobe Experience Manager (AEM) have relied […]
Signal 2021 Day 1: Twilio Engage, Intelligence for Voice, Flex One and more
As expected, there was no shortage of announcements on the first day of Signal, mostly during the keynote. We’ll be able to dig deeper into the details on some of these in breakout sessions, but there is certainly some interesting stuff to talk about. Twilio Engage represents the first over-arching consolidation of services into a […]