Customer Experience + Design

Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]

This is the eighth and final in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the power of creativity to stir excitement, reduce anxiety and express the company’s values to help it stand out from the competition. Earlier this year, […]

Pharma, as a whole, had initially been stubborn to join the digital revolution, but COVID-19 had all industries scrambling to find socially-distanced and contactless ways to better serve consumers and patients. This forced pharma to elevate their digital game. Along with meeting consumers and patients where they are in the digital space, according to Forrester’s […]

As we’re slowly climbing out of the pandemic, the insurance industry has a fresh opportunity to begin to reinvent itself to align with the changing values of society and leverage the power of data and technology to do more than just deliver innovations in products, underwriting, and operational efficiencies. Carriers can reorient the foundational principles […]

I recently was able to start using one of the new Linux (.NET5.0/CMS12) DXP instances to do some testing/development in, and I came across an interesting error that threw me for a loop. I, for one, am not very versed in .NET Core, so this is all very new to me, so needless to say, […]

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

When we speak about commerce, specifically ecommerce, we typically think about a situation where a customer needs a product. They navigate to Google or their favorite site to find this product, add it to their cart, and checkout. While this is the traditional model for ecommerce, there’s another side of digital commerce that doesn’t get much […]

Delivering great digital experiences for your customers has never been more important. And as digital engagement becomes increasingly omnipresent – involving multiple touchpoints across offline and online channels – it’s also never been harder to achieve. Choosing the right partner to combine creativity and implementation to illuminate and differentiate your experiences is key to success. […]

After attending this year’s Healthcare Internet Conference (HCIC) in Las Vegas, the impact that COVID-19 pandemic has had on healthcare organizations is clear — especially in how digital engagement with patient-consumers has changed now and perhaps permanently. Consumer Preference for Virtual Ease Is Here to Stay Across the digital landscape, from the way consumers consumed […]

Recently our Twilio delivery team has been looking at Paste, the new design system created by Twilio for in-house use. The Signal conference offered a great overview of Paste – How we built a unified, inclusive design system to nurture Twilio’s UX. If you have a Signal pass, I encourage you to watch it on […]

Eric Enge, President of Pilot Holding and founder of Stone Temple Consulting, contributed to this article. Over the past two years, businesses have seen an unprecedented level of disruption. High rates of change were already underway in early 2020, but the COVID-19 pandemic accelerated these changes as consumer buying behaviors suddenly and dramatically shifted. Businesses had to scramble to preserve revenue and find ways to remain […]

We’re excited to present 5 Questions to Ask when Evaluating a Drop Ship Vendor, a white paper written in collaboration with our partner, Fluent Commerce and Perficient’s Directors of Commerce, Devanshu Sood, and Steve Gatto. Sood provided a key piece of advice to organizations looking to incorporate a DSV into their strategy, “The first step […]