In the pursuit of universal design, providing clear and consistent feedback is essential for ensuring that individuals can interact with products, environments, and services effectively, regardless of their abilities. Let’s delve into why understanding perceptible information for clear and consistent feedback is crucial in universal design. Feedback Loop Clear and consistent feedback creates a feedback […]
Customer Experience + Design
Understanding Perceptible Information for Multi-Modal Communication in Universal Design – 1
In the realm of universal design, ensuring that information is perceptible through various modes of communication is paramount to creating inclusive environments. This involves accommodating the diverse needs and preferences of individuals, regardless of their abilities or backgrounds. Let’s explore why understanding perceptible information for multi-modal communication is essential in universal design. Inclusivity: Multi-modal communication […]
Composable Martech: Experience Builders
Welcome back for Part 2 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This time we’re talking about Experience Builders, which go hand-in-hand with Part 1’s topic, Front End as a Service. Experience Builders have been around for a long time. In fact, the […]
Why Anthropomorphism Could Unlock Digital Commerce Gold for Your Brand in 2024
Over the last year or so, I’ve explored this idea of anthropomorphism in branding on a few different occasions via some article in CMSWire (Apple Vision Pro and The Adobe Summit Recap). If you’re not familiar with this idea, let me break it down for you. Anthropomorphism is the idea of assigning human-like characteristics to […]
Clear Signage in Public Spaces for Universal Accessibility Series: Consistent Color Coding – 6
Welcome to the latest installment of our series on Clear Signage in Public Spaces for Universal Accessibility! In this segment, we’ll explore the importance of consistent color coding in creating accessible and inclusive signage. Let’s dive into why consistent color coding matters and how it contributes to effective communication and navigation for individuals of all […]
Clear Signage in Public Spaces for Universal Accessibility Series: Pictograms and Icons – 5
Welcome to our ongoing series on Clear Signage in Public Spaces for Universal Accessibility! In this segment, we’ll explore the importance of pictograms and icons in creating accessible and inclusive signage. Let’s delve into why pictograms and icons matter and how they enhance communication and comprehension for individuals of all abilities. The Importance of Pictograms […]
Clear Signage in Public Spaces for Universal Accessibility Series: Clarity in Typography – 4
Welcome back to our series on Clear Signage in Public Spaces for Universal Accessibility! In this segment, we’ll explore the importance of clarity in typography and how it contributes to creating accessible and inclusive signage. Let’s dive into why clarity in typography matters and how it enhances readability and comprehension for individuals of all abilities. […]
Automotive Dealerships Should Look More Like Genius Bars
When we conducted our electric vehicle customer journey research last year, we confirmed a commonly held belief in the United States: most people aren’t happy with their dealership experiences, specifically as it relates to aggressive sales tactics. Automotive customers desire experiences and service centers that meet their needs, listen to their concerns, and provide a […]
Overcoming Payer Challenges With Perficient’s Shop, Quote & Enroll Solution
In today’s rapidly evolving healthcare landscape, payers face numerous challenges in delivering efficient and personalized services to their members. The traditional healthcare experience is often fraught with complexities, inefficiencies, and a lack of transparency, leaving both payers and members frustrated. The Challenges: Lack of a Single Member View: Payers often struggle with fragmented member data […]
Three Principles for Writing Effective Analytics Documentation
Documentation is a crucial part of your analytics implementation. From your Solution Design Reference document to your internal wiki for all resources, making sure that you can write and edit your documentation is key to ensuring a cohesive and thorough understanding of your implementation. With effective documentation, you can: Prevent knowledge gaps among team members […]
Composable Martech: What is Front End as a Service (FEaaS)?
Welcome to Part 1 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This round is focused on Front End as a Service. Front End as a Service (FEaaS) is a fairly new term for a concept that isn’t necessarily new – however it is […]
Composable Martech: Unpack the Stack
It’s clear in 2024 that the martech spaces continues to adopt a composable mindset towards technology architectures. Traditional martech players are offering more flexible product offerings by decoupling architectures, breaking up large suites into independent composable products. Newer cloud-native pureplay and point solutions are offering extension points and turn-key integrations with other composable tools to […]