In an increasingly globalized world, where diverse communities intersect in public spaces, effective communication is essential for ensuring inclusivity and accessibility for all. Multilingual signage plays a vital role in bridging language barriers, enabling individuals from different linguistic backgrounds to navigate and interact with their surroundings. In this blog post, we explore the significance of […]
Customer Experience + Design
Understanding Perceptible Information in Tactile Paving for Universal Transit Station Design – 4
In the bustling environment of transit stations, where countless commuters rush to catch trains or buses, navigating the space can be a challenging task, especially for those with visual impairments or other disabilities. Universal Design, a concept aimed at creating environments accessible to all, emphasizes the importance of incorporating features that cater to diverse needs. […]
Customer Experience Revolution: Perficient’s Twilio Partnership
Thinking that we are a company that is in constant growth with talent located around the world, we must seek strategies that allow us to expand all the knowledge we have globally to be able to meet the challenges of the market regardless of our location and thus provide the best customer experience, deliver the […]
Understanding Perceptible Information for Accessible Pedestrian Crossings in Universal Design – 3
In the realm of universal design, ensuring accessible pedestrian crossings is essential for promoting safety, independence, and inclusivity for individuals of all abilities. Let’s explore why understanding perceptible information is crucial for creating accessible pedestrian crossings and how it contributes to universal design principles. Safety and Accessibility Accessible pedestrian crossings ensure the safety and accessibility […]
Understanding Perceptible Information for Clear and Consistent Feedback in Universal Design – 2
In the pursuit of universal design, providing clear and consistent feedback is essential for ensuring that individuals can interact with products, environments, and services effectively, regardless of their abilities. Let’s delve into why understanding perceptible information for clear and consistent feedback is crucial in universal design. Feedback Loop Clear and consistent feedback creates a feedback […]
Understanding Perceptible Information for Multi-Modal Communication in Universal Design – 1
In the realm of universal design, ensuring that information is perceptible through various modes of communication is paramount to creating inclusive environments. This involves accommodating the diverse needs and preferences of individuals, regardless of their abilities or backgrounds. Let’s explore why understanding perceptible information for multi-modal communication is essential in universal design. Inclusivity: Multi-modal communication […]
Composable Martech: Experience Builders
Welcome back for Part 2 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This time we’re talking about Experience Builders, which go hand-in-hand with Part 1’s topic, Front End as a Service. Experience Builders have been around for a long time. In fact, the […]
Why Anthropomorphism Could Unlock Digital Commerce Gold for Your Brand in 2024
Over the last year or so, I’ve explored this idea of anthropomorphism in branding on a few different occasions via some article in CMSWire (Apple Vision Pro and The Adobe Summit Recap). If you’re not familiar with this idea, let me break it down for you. Anthropomorphism is the idea of assigning human-like characteristics to […]
Clear Signage in Public Spaces for Universal Accessibility Series: Consistent Color Coding – 6
Welcome to the latest installment of our series on Clear Signage in Public Spaces for Universal Accessibility! In this segment, we’ll explore the importance of consistent color coding in creating accessible and inclusive signage. Let’s dive into why consistent color coding matters and how it contributes to effective communication and navigation for individuals of all […]
Clear Signage in Public Spaces for Universal Accessibility Series: Pictograms and Icons – 5
Welcome to our ongoing series on Clear Signage in Public Spaces for Universal Accessibility! In this segment, we’ll explore the importance of pictograms and icons in creating accessible and inclusive signage. Let’s delve into why pictograms and icons matter and how they enhance communication and comprehension for individuals of all abilities. The Importance of Pictograms […]
Clear Signage in Public Spaces for Universal Accessibility Series: Clarity in Typography – 4
Welcome back to our series on Clear Signage in Public Spaces for Universal Accessibility! In this segment, we’ll explore the importance of clarity in typography and how it contributes to creating accessible and inclusive signage. Let’s dive into why clarity in typography matters and how it enhances readability and comprehension for individuals of all abilities. […]
Automotive Dealerships Should Look More Like Genius Bars
When we conducted our electric vehicle customer journey research last year, we confirmed a commonly held belief in the United States: most people aren’t happy with their dealership experiences, specifically as it relates to aggressive sales tactics. Automotive customers desire experiences and service centers that meet their needs, listen to their concerns, and provide a […]