Customer Experience + Design

Adopting customer-patient centricity across your digital platforms can take shape in various forms and it’s essential to achieve in today’s world, but yet many healthcare provider websites are still organization-centric. Making the shift can be hard on knowing where to begin and the blue-sky approach of keeping the customer-patient individual at the forefront through a […]

  In what may be a first and only example of Tech meeting mainline music publication, I reference a Rolling Stone Article about How Grand Theft Auto is Changing the Way the World Experiences Music. Here’s the summary: GTA V and its multiplayer GTA Online mode has already proven itself a thriving game and money […]

I have a confession to make: in my heart of hearts I know JSP is better than HTL / Sightly. There I said it! whew, that’s a load off my chest! So why, besides my paradoxical Luddite tendencies, would I be so firmly convinced that a widely-panned, ancient technology to be superior to Adobe’s latest […]

We’ve all been there. Received an email that starts, “[Hi, First Name],” or gotten a message on LinkedIn praising us for something we’ve never done. What we’re seeing is an attempt at fake personalization, and while it can be done at scale, it can’t be done well at scale. Instead of connecting with your audience, […]

The Key to Brand Success Your brand is the defined version of your customer experience. Physically, it’s how your customers identify you. Emotionally, it’s how they connect with you. But good brands don’t just happen, they are created. It is imperative for businesses to be aware of the brand experience they desire customers to have and […]

I don’t know about you but I would love to go back to high school and change a few things! On a recent client discovery interview, a successful Financial Advisor made the following statement about her frustration with the Salesforce Classic Interface: “There are just way too many clicks!” I chuckled and said, “In many […]

If you’re a developer or come from a development background, you’ve seen a lot of bad code in your career. It’s just part of the learning experience… we all wrote bad code at some point in time and learned from it. src: xkcd comics I can’t cure bad code. That’s something to be fixed through a […]

Recently, I had a Siebel Clinical Trial Management System (CTMS) client requirement to load data into the database, clearly the purview of Siebel Enterprise Integration Manager (EIM). The client sent me the data in a spreadsheet, and it looked something like this: Site_Number Contact_ID Role 800,1,300,500 1-2ASW Pharmacist 6,7,2 1-4RSW Doctor 1,2,4,6,7,8 1-5E33 Lead CRA […]

The automotive world is focusing on a different tactical approach to meet customer expectations and increase sales. While brick and mortar remain the dominant sales channel, the industry is hoping that digital can help drive additional sales. The reason automotive companies are pushing mobile and digital: Easier buying and selling process for customers Existing customers […]

We’ve all been there. Someone at your company takes off for a three-day design conference and returns with a travel mug and tote bag full of design ideas to freshen up your web presence. They get signoff and engage with an agency that incorporates all the “latest and greatest” that looks stunning as comps, but […]

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

I’ve had the pleasure of working with many small and mid-sized manufacturers. These companies are typically much more flexible and able to mobilize quickly compared to their larger counterparts. If you have a concept for a marketing campaign, financial reporting, or an improved process, you have the opportunity to walk into the head of that […]