Customer Experience + Design

The Key to Brand Success Your brand is the defined version of your customer experience. Physically, it’s how your customers identify you. Emotionally, it’s how they connect with you. But good brands don’t just happen, they are created. It is imperative for businesses to be aware of the brand experience they desire customers to have and […]

I don’t know about you but I would love to go back to high school and change a few things! On a recent client discovery interview, a successful Financial Advisor made the following statement about her frustration with the Salesforce Classic Interface: “There are just way too many clicks!” I chuckled and said, “In many […]

If you’re a developer or come from a development background, you’ve seen a lot of bad code in your career. It’s just part of the learning experience… we all wrote bad code at some point in time and learned from it. src: xkcd comics I can’t cure bad code. That’s something to be fixed through a […]

Recently, I had a Siebel Clinical Trial Management System (CTMS) client requirement to load data into the database, clearly the purview of Siebel Enterprise Integration Manager (EIM). The client sent me the data in a spreadsheet, and it looked something like this: Site_Number Contact_ID Role 800,1,300,500 1-2ASW Pharmacist 6,7,2 1-4RSW Doctor 1,2,4,6,7,8 1-5E33 Lead CRA […]

The automotive world is focusing on a different tactical approach to meet customer expectations and increase sales. While brick and mortar remain the dominant sales channel, the industry is hoping that digital can help drive additional sales. The reason automotive companies are pushing mobile and digital: Easier buying and selling process for customers Existing customers […]

We’ve all been there. Someone at your company takes off for a three-day design conference and returns with a travel mug and tote bag full of design ideas to freshen up your web presence. They get signoff and engage with an agency that incorporates all the “latest and greatest” that looks stunning as comps, but […]

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

I’ve had the pleasure of working with many small and mid-sized manufacturers. These companies are typically much more flexible and able to mobilize quickly compared to their larger counterparts. If you have a concept for a marketing campaign, financial reporting, or an improved process, you have the opportunity to walk into the head of that […]

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

Healthcare IT is ever-changing and Perficient is on the forefront of this change, guiding the industry and those we serve toward a brighter future. We partner with healthcare companies to help people live their lives to their fullest potential today, using best practices and cost saving technologies and processes. As we look to the future […]

According to the event organizer, “Denver Startup Week is about innovation for founders, developers, product managers, designers, marketers, sales teams, and makers.” This week-long extravaganza promotes the lively spirit of Denver, while endorsing the entrepreneurial presence that Denver has to offer. Denver Startup Week is a continuous celebration of everything entrepreneurial and innovative in Denver. This […]

Recently, Jenny Shaddach and I competed at the Adobe Creative Jam in Detroit and walked away victorious with the first place People’s Choice Award. First, I have to give to kudos to Adobe for a sweet event. Great venue—chic’ed up warehouse in the Eastern Market district of downtown Detroit—great speakers, portfolio review service, and they […]