Customer Experience + Design

Welcome to part 4 of a series about design thinking in strategy development. (If you are just joining, I encourage you to start at the beginning and read part 1 here.) “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” – Albert […]

Background In Part 1 of this series, we extensively covered setting up a Helix-based project to support handling site metadata generation and caching. In Part 2, we are going to bring it to the finish line by adding templates, scaffolding actions, PowerShell scripts, and much more. Let’s get started! Getting Started Before we actually get […]

Background If you’re using Sitecore 9.0+, chances are high that you’ve heard of or are currently utilizing Sitecore Experience Accelerator to accessorize your instance. In my opinion, one of the better things to come out of SXA is the use of modules to add discrete amounts of functionality to a tenant or site by leveraging […]

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #2: IoT Proactively Resolves Product and Service Issues What if you could anticipate a service issue? The […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Personalization is a fundamental piece of any digital strategy. Customers expect it, the […]

When it comes to business intelligence, where do the experts go to learn? The answer is Perficient. Since the SIMON app launched, Perficient has been on the road with AllianceBernstein and MicroStrategy sharing how to turn analytics into action. At conferences and private events all around the country, the past few months have been full […]

Good news travels fast — but bad news travels faster With your business dependent on customer satisfaction, being able to service them regardless of their issue is what sets winning brands apart. On the flip side, when service is not up to par, damage to the brand can be significant. And businesses are paying attention. […]

I’m proud to announce the release of AEM DataLayer version 0.3.0, my award winning library for programmatically generating digital marketing DataLayers in Adobe Experience Manager. This version includes: Support for AEM 6.4 and 6.5 (beta) Improved (and less verbose) logging Changing from Gson to Johnzon for JSON Serialization For more details on using the AEM […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

Using CPQ for a Smoother Sales Process Configure Price Quote (CPQ) software and its strategies in the current market continue to evolve and bring greater precision, accuracy, speed, and improvement in every aspect of sales cycles, from product pricing to complex product configurations. CPQ tools offer greater insights into your customers’ needs and enable them […]

While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now?  […]

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #1: Analytics Help You Anticipate Customer Needs Data and analytics go hand in hand to […]