Self-service communities open the Salesforce platform up as a place to do business with your customers, past just providing support. Saving Human Agent Time = Saving Company Money Implementing a self-service community is an easy recommendation when customer have questions like, “How do I reduce support or call center costs?” or “I’m concerned about agent […]
Customer Experience + Design
5G: A New Frontier of Connectability
5G is here! Well, kind of. Industry-leading telecommunication companies Verizon and AT&T both initiated preliminary 5G services in late 2018. Right now the service is more about bragging rights and who can bring the technology to the table first. The important race begins now, since the technology is a reality. 5G is the fifth generation […]
Design Thinking: How to Ideate (Part 5)
This is part 5 of a series exploring a case for design thinking in strategy development. (If you are just joining us now, I encourage you to start at the beginning and read part 1 here.) “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” – […]
New Adobe Sensei Technologies in Marketing
Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit. Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle. What inhibits others from using AI/ML? Some people don’t have data scientists, while others didn’t think the technology was […]
Top DAM Features in Adobe Experience Manager Assets
At Adobe Summit, Elliot Sedegah and Josh Ramirez took us through the exciting new features in Adobe Experience Manager Assets, which is Adobe’s Digital Asset Management product. Assets has been in the market for a long time and has built up a strong list of features over the years. In this post, I will share […]
Combining Multiple Sitecore Goals and Personalization
Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.
Reimagining the Future of Customer Experiences
Brenda Bown, Microsoft’s GM for Business Applications and Power Platform, talked during Adobe Summit about Adobe and Microsoft’s partnership. She walked through how Microsoft Azure helps deliver unique and immersive customer experiences. Adobe and Microsoft announced a partnership a couple of years ago to integrate Adobe and Microsoft products on Azure. Microsoft’s Business Applications include […]
Cloud Trends in 2019: Unlocking Your Data
The following blog comes from an interview with Perficient’s Azure Practice Director, Steve Holstad, and is part of a series on cloud trends with experts from within Perficient. Businesses have a lot of data. This isn’t news. However, the sheer amount of data that businesses have can even surprise them. This is because old models […]
Six Trends Moving the Needle in Customer Care: Omnichannel
Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #5: Omnichannel Experiences Amplify Customer Loyalty The thought of calling customer service might be off-putting. Regardless of […]
Welcome to Adobe Summit!
The Perficient Digital team has descended on Las Vegas for Adobe Summit. Today, we’re attending Partner Day to hear about Adobe’s coming plans for 2019 / 2020. Everyone at Perficient Digital is excited to talk about Perficient Digital’s expertise in the Adobe and Digital Experience, including Summit Bot! We hope you join us […]
Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites
B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]
Phygital – It’s More than a Buzzword
Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]