Digital Experience

Brendan Witcher, VP and Principal Analyst from Forrester talked about relevance and individuality as the key to personalization. He went into depth on how individualization is the new bar for relevance. The digital buyer is mythical. In fact, buyers experience brands in digital and real-life experience. You can no longer compare yourself to your competitor, […]

Neil Kostecki, a Senior Product manager with Coveo, spoke about how Coveo is powering customer service with AI-Powered Service. Coveo for Salesforce is a specialized version of Coveo’s search and knowledge intelligence platform that integrates directly into Salesforce Service Cloud.  This product allows service agents to quickly find knowledge articles relevant to satisfying a customer’s […]

At Coveo Impact 2019, Vincent Bernard from Coveo presented about the use of Coveo Cloud to maximize the value of relevance on a website. 3 Main Ingredients for a Good Search Experience Vincent described three main ingredients or best practices for web site search that all work together: Machine Learning Query Suggest – not just […]

Louis Tetu, Chairman, and CEO of Coveo kicked off Coveo Impact 2019, which is their annual conference. Louis started by claiming that being “digital” is not enough. Companies need to transform to be more Relevant. An irrelevant experience will cause people to look elsewhere, because 76% of consumers are willing to switch to a better […]

Welcome to Going Multilingual in Sitecore. I had the opportunity to help one of our clients add mulitlanguage capabilities to their Sitecore website. I had a hard time finding a simple guide that walked me through the process, so I documented my journey and am sharing here. Sitecore has the native capability to present content […]

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

Perficient Digital has another reason to celebrate with the recent announcement of the 2019 Hermes Creative Award winners. The very first website we helped create for our client Trinity Health in its efforts to unify its various member organizations earned a gold award in the Medical Website category. Based in Livonia, Mich., Trinity Health is […]

Helping Blue Cross Blue Shield Companies Win in the Market This year’s NASCO conference, Converge 2019, will kick-off June 3-6, 2019. This conference will be centered on where collaboration, innovation, and technology intersect. NASCO is a Blue-owned organization, dedicated to helping Blue Cross Blue Shield (BCBS) health plans across the nation build a better healthcare […]

In 2017 I wrote The Next Big Consumer Segment: People With Disabilities, predicting there would be a tremendous economic opportunity for those progressive, smart organizations serving digital accessibility. Now, two years later, it has arrived in a big way, and I heard a lot about it from our largest tech companies and their leaders at […]

Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]

In honor of Global Accessibility Awareness Day (GAAD), we’re examining common accessibility errors and providing recommendations for fixing them. The first topic in this series: Fixing Low Contrast WCAG Success Criteria 1.4.3 – Contrast (Minimum) The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the […]

Happy Global Accessibility Awareness Day! As the global community meets to discuss and promote accessibility and inclusion, Perficient Digital is releasing a series of blogs today and over the next several weeks to discuss what we’ve seen over the past few years. WebAIM, a non-profit organization from Utah State University, recently published a report on […]