Digital Experience

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

In my first post, I shared perspectives and best practices on how to interact with the web using a keyboard or screen reader. To recap, both of these devices are useful and robust forms of technology that give web users the capability to interact with and navigate to content that would otherwise be inaccessible to them. Now we’ll talk about what’s next, and how the Web Content Accessibility Guidelines 2.2 (WCAG 2.2) will create a more inclusive user experience across […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]

Your users are diverse and so is the way they choose to consume media – video being one of the main ones. Video melds both sight and sound, but many users, especially those with disabilities, can have a difficult time understanding the content the video presents if options to assist them, such as transcripts or […]

After the introduction of AEM Core Components, custom component development has been drastically changed. In some use cases, there is zero customization and core components can be directly used for authoring. Even in those situations, the custom component is needed. It can be quickly built by extending the existing core components. Thus, the development cost […]

Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]

The Optimizely Deployment API (Episerver.PaaS.EpiCloud) has helped immensely as I’ve been working on new projects, but there has always been something that has plagued me; copying down content/assets into my local environment. When I say “Copying down Content,” I mean two pieces; Database and the Assets. For the Database Export, I have created my ExportDatabase […]

One thing is clear after the last year and a half – the overnight shift from in-person experiences to digital-first (or digital only) has prompted companies to double down on providing superb digital experiences. At the same time, they have to make sure that “every user interaction builds and delivers on business outcomes.” Planning, building, […]

Digital design as we know it today is still a relatively new concept. It’s so new that only 22% of 557 organizations surveyed had the design operations to implement the design at scale in 2020, a surprisingly low number when considering the few organizations that tapped into the design for more than just the looks were able to outperform the S&P by 228% over a […]

In Part 1 of How to Make Agile Iteration Possible Within Waterfall Budgeting, I covered the business desire to achieve iterative development and quick time-to-market, with the reservations of rigid waterfall budgeting and planning.  I also covered pre-project and project start steps, which I believe are critically important to achieving the desired result during implementation.  […]