Digital Experience

In today’s highly competitive and unexpected market, it’s important for your company to invest in innovative practices and opportunities to not only rise above the competition, but to delight customers and create a business dynamic that positively impacts how your organization operates in the long run.   In my experience, I’ve seen companies with great employees and incredible ideas create a […]

Consumer experiences outside of the healthcare industry continue to shape patients’ expectations when engaging with healthcare organizations. That’s why Genesis Healthcare System, an Ohio-based integrated healthcare delivery system, wanted to migrate its legacy content management system (CMS). The goal of delivering personalized, interactive experiences for patients was key for Genesis Healthcare System. A new CMS […]

The world, technology, and customer expectations (CX) are rapidly evolving in an era when even non-digital natives, such as Gen X, Boomers, and The Greatest Generation, are increasingly comfortable with a myriad of “futuristic technologies” like video calls and telemedicine solutions, smart devices at home and work, mixed reality experiences, and voice user interface (UI) to name just a few.   […]

HCL recently hosted DX Transform 2021 featuring industry leaders in the DXP space including our very own Dave Torres! Liz Miller, Principal Analyst from Constellation Research moderated the three-day virtual event in Malibu, California. Industry leaders shared stories about real, tangible change taking place in different industries because of digital transformation. The results-focused discussions emphasized […]

Yesterday (December 8th 2021), Optimizely sneakily released their very first major update for the EpiCloud Powershell Module; Version 1.0.0. This is great timing, as I was also about to release an update that would provide a fix for Azure.Storage (no longer relevant – ill explain why further in this post), as well as provide updates […]

Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]

The second I created a NET 5 project, the first anxiety-filled thought that ran through my head was something along the lines of… “How the heck am I going to build/deploy this to anywhere useful?!” As I mentioned in my previous post about the DXCS006 error code, this is one of the first times that […]

Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]

I recently was able to start using one of the new Linux (.NET5.0/CMS12) DXP instances to do some testing/development in, and I came across an interesting error that threw me for a loop. I, for one, am not very versed in .NET Core, so this is all very new to me, so needless to say, […]

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

Delivering great digital experiences for your customers has never been more important. And as digital engagement becomes increasingly omnipresent – involving multiple touchpoints across offline and online channels – it’s also never been harder to achieve. Choosing the right partner to combine creativity and implementation to illuminate and differentiate your experiences is key to success. […]

After attending this year’s Healthcare Internet Conference (HCIC) in Las Vegas, the impact that COVID-19 pandemic has had on healthcare organizations is clear — especially in how digital engagement with patient-consumers has changed now and perhaps permanently. Consumer Preference for Virtual Ease Is Here to Stay Across the digital landscape, from the way consumers consumed […]