The available data we marketers have at our fingertips at every moment is monumental. Even three years ago, understanding your customers was much harder than today. But the mountains of PowerPoint decks and vlookup-filled spreadsheets don’t necessarily tell you what your customers need and want from your products and services. That’s where we can leverage […]
Digital Experience
Adobe Summit 2022: What You Can Expect from The Digital Experience Conference
If you’ve heard great things about Adobe Summit but not experienced it, this is your chance to see what it’s all about. Summit is virtual again this year – and free – for everyone to attend! This three-day global virtual event begins March 15. With a well-crafted agenda of more than 200 sessions, training workshops, […]
Corporate Memphis: The Style of Silicon Valley by Way of Italy and Bob Dylan
You’ve probably seen them before – colorfully illustrated characters with bendy limbs, accompanied by geometric shapes and friendly typography, portraying a sense of optimism and collaboration on the website or app from the latest startup. This style, known as Corporate Memphis, has become synonymous with the modern web and big tech. The style has become […]
Patient Experience Beyond the Digital Front Door
Once healthcare consumers make it through your digital front door, are they experiencing your organization and care at the level you aspire to deliver? To improve consumer experience, healthcare organizations are heavily investing in digital. Increasingly though, payers, providers, and healthcare service leaders are evaluating broader strategies to improve patient experience and build brand loyalty. […]
How to Optimize Your Business’ Purchasing Journey for the Modern Insurance Customer
In today’s evolving digital world, our insurance partners are trying to increase awareness and consideration for their brand through digital commerce strategies such as social media platforms and third-party adjacent platforms to garner the attention of customers in a new way. And we don’t want insurance carriers to just stop at the brand awareness and […]
The Value of Empathy in Debt Collections
Monday, February 21st marks the beginning of Empathy Week. Empathy Week was founded in London in 2019 as an initiative to use storytelling through film to cultivate empathy among school children. During Empathy Week, students are shown one short film each day that showcases a unique human experience. The films’ themes are interlaced into lessons, […]
Using Microsoft Teams: Set Up and Organize Teams Channels for Your Project
This blog is the first in a three-part series tackling how to set up and use Microsoft Teams for a project. Maintaining good communication is crucial to project success. One of the best tools to facilitate regular communication amongst your project team is Microsoft Teams. In this post, we’ll cover a useful way to set […]
Using Microsoft Teams: Write Effective Teams Posts
This blog is the second in a three-part series tackling how to set up and use Microsoft Teams for a project. So you’ve posted a message in Teams and you’re asking yourself, why hasn’t anyone responded? It might be that your messaging isn’t clear, or the right people don’t even know that you’re addressing them. […]
IP Whitelisting through AEM Dispatcher in 5 easy steps
The dispatcher is used as a load balancing/caching tool by AEM. It can also be used to block anyone from accessing your AEM author instance. This is to ensure that no one outside the client’s network can access it. AEM Author and publisher should never be exposed directly. In most cases, clients may also require […]
Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?
Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]
What a Successful Digital Commerce Transformation Looks Like
In my last blog, I explained what digital commerce looks like in today’s world for businesses everywhere. Now, we’ll discuss what a digital commerce transformation looks like. Whether a business has created new leadership roles to address digital demands or not, businesses need help evolving in many areas, including: Knowing their customer and their current […]
Understanding Healthcare Journey Maps
Healthcare journey maps are usually drawn as a linear progression with a clear beginning and end. But look closely at the healthcare journey and you’ll see it’s circular. The end of treatment doesn’t mark the journey’s end; instead, it’s a period of maintenance before the next symptoms or life events trigger the journey to resume. […]