Digital Experience

We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]

Today 1 in 4 Americans hit virtual roadblocks accessing web content simply because their capabilities, adaptive strategies or their assistive technologies are not considered during the design of digital experiences such as websites. How many website users in the U.S. could potentially be affected? There are 307 million internet users and 276.8 million mobile internet users in […]

Last week, we introduced our blog series on insurance commerce. We discussed the need to consider all the commerce activities that take place before the customer engages in a purchase. First, You’ll Need a Strategy There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy […]

This tutorial walks you through how to add a customized help desk information to the Office 365 help pane. It’s a simple feature and a good way to inform your users on support information for SharePoint and Microsoft Office 365. By enabling this, users will be able to select the help button or the “?” […]

In our previous blogs, we’ve documented how insurance is a complicated product for the traditional commerce process. Let’s recap what we’ve covered: It’s a product mandated by the state, financial institutions, and professions for many parts of life – driving, homeownership, rental, professional liability, and others. But it’s not a product that most of us […]

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]

A recent Forbes article explored this and last year’s challenges pertaining to inventory stock levels and availability. In case you forgot, last year and the previous year offered tough times for retailers, as the pandemic increased the time it takes to get products from overseas, thus providing a below-average customer experience for folks looking to […]

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight.  With the rise in vaccination rates and a hopeful return […]

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

Digital Experience Platforms (DXPs) are technologies built to support and digitize your business processes in an effort to improve the customer experiences you provide, with core capabilities ranging from content management, data and analytics, personalization opportunities, artificial intelligence capabilities (AI), customer insights and journey mapping, and more. With dozens of platforms and integration methods to […]

Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard.  While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. I’ve long advocated that personalization […]