Customer Experience

Following best practices for KPIs (key performance indicators) is an essential start for any marketing initiative, but it’s often an overlooked step. Let’s look and why KPIs are so important and some practical advice that can help you incorporate, and get value from, your KPIs.   What is a KPI?   KPIs and goals often get […]

In today’s markets, generative AI is revolutionizing industries by streamlining content creation, enhancing customer engagement, and driving innovation. Businesses leverage this technology to gain a competitive edge, improve operational efficiency, and deliver personalized experiences. In customer service, generative AI enables chatbots and virtual agents to understand and respond to customer inquiries with high accuracy and […]

Brand activism is a new buzzword in healthcare and life sciences spaces, and consumers are increasingly expecting their brands of choice to drive social change. I recently conducted a series of consumer interviews for a major medical device brand. This brand has built a great deal of trust with their audiences by offering a top-notch […]

The healthcare brand persona is the new archetype marketers are creating to fully articulate their brand’s voice, tone, and feel.  “Cura te ipsum.” It’s Latin for “Heal thyself” — a proverb physicians have told themselves for thousands of years. The idea is that you can’t take care of others unless you take care of yourself. […]

Embracing Diversity: The Impact of Usability and UX on Diverse User Groups In this installment of our Usability and Experience (UX) in Universal Design series, we will explore the profound impact that usability and UX principles have on diverse user groups. Universal Design aims to create products, environments, and systems that are accessible and inclusive […]

In today’s competitive climate, an exceptional customer experience (CX) is no longer a luxury, but rather an essential pillar of business success. Providing a seamless, personalized journey has become the cornerstone of brand loyalty, customer retention, and revenue growth. Customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only […]

Server-side validation protects against invalid and malicious data, ensuring data integrity and security. In this post, we’ll look at how to utilize Zod, a declarative JavaScript validation library, for server-side form validation in a Next.js application. We will also explore how to handle validation failures provided by the server. Assumptions This blog assumes you have […]

Key Principles of Usability in Universal Design In our second installment of the Usability and Experience (UX) in Universal Design series, we will explore the key principles of usability. These principles are essential for creating designs that are intuitive, efficient, and accessible to all users, including those with disabilities. By focusing on usability, we ensure […]

Salesforce Experience Cloud is the platform for creating top-notch customer experiences. But what if you could amplify its capabilities even further with the power of Artificial Intelligence (AI) and Data Cloud? At the recent Salesforce Connections 2024 event, the focus was all about AI, Data, and CRM, highlighting how these technologies are revolutionizing customer engagement. […]

Health insurers play a unique and crucial role in ensuring that people have access to affordable, high-quality care. As the stewards of sensitive data and the day-to-day face of healthcare interactions for many of their members, it is imperative that they remain adaptive and forward looking, constantly evolving to meet new requirements, expectations, and demands. […]

Dynamic Media is one of the versatile tools provided by Adobe. Previously, it was known as Scene7. It has strong Asset editing and authoring tools capabilities. It is based on a Cache delivery network, which loads the contents to improve page load time and renders the right image renditions correctly resized and optimized. Dynamic Media allows […]

Welcome to the next installment of our Universal Design Series, where we explore the invaluable benefits that Education Accessibility brings to students. In this edition, we’ll delve into how embracing Universal Design principles not only creates inclusive learning environments but also empowers students to thrive academically, socially, and emotionally. Join us as we uncover how […]