Industries

Businesses need to frequently develop new technology products and applications to stay competitive in continuously changing markets with evolving customer expectations. While relying on in-house development capabilities is ideal for some organizations, it is not always feasible. In the report, Now Tech: Modern Application Development Services, Q1 2022, Forrester states that, “Software is at the […]

Senthilkumar Shanmugam uses his 20+ years of application development and enhancement experience to lead in a variety of areas at Perficient. We recently connected to discuss how he serves our healthcare clients. I also discovered what he values most about the team he leads. Thank you for joining me, Senthilkumar. I’d love to learn more […]

Healthcare journey maps are usually drawn as a linear progression with a clear beginning and end. But look closely at the healthcare journey and you’ll see it’s circular. The end of treatment doesn’t mark the journey’s end; instead, it’s a period of maintenance before the next symptoms or life events trigger the journey to resume. […]

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” In the webinar, the panelists discussed how having a firm grasp on journey science can help personalize the customer experience. […]

The past 2 years have seen a dramatic shift from nurses leaving bedside and venturing to other areas of employment, leaving hospitals with a critical nursing shortage.  COVID-19 has placed “the last straw in the camel’s back” for many nurses as they are exhausted and pondering their future.  They might stay in a nursing role, […]

Healthcare marketers used to discuss the “patient experience” within their health system. More recently, however, the focus has shifted to “consumer experience,” and the reason is obvious: retail giants keep pushing deeper into the healthcare space, and they’re bringing retail practices and improved consumer experience with them. Before a person becomes a patient, they are […]

Acting Comptroller of the Currency Michael J. Hsu spoke in late January at the British-American Business Transatlantic Finance Forum Executive Roundtable regarding the regulation of crypto-assets, including stablecoins.  Mr. Hsu began his speech by noting how cryptocurrency has gone “mainstream with consumers,” noting that 16% of American adults claim to have owned, traded, or used […]

What do the Chief Information Officer (CIO), Chief Marketing Officer (CMO), and Chief Revenue Officer (CRO) need from each other in order to deliver on transformative business outcomes and customer success? Certainly not more short-term fixes. Instead, they need three things: A cross-functional partnership Shared longer-term business and IT roadmaps Nimble architecture  “Just 36% of […]

Perficient and Adobe will partner to host the sixth annual Women in Digital panel just before Adobe Summit 2022. This year, we’re excited to celebrate women around the world as we’ll hold our virtual event on International Women’s Day, Tuesday, March 8. In honor of this worldwide celebration, each confirmed attendee will result in a […]

We shouldn’t be that surprised. A couple of weeks ago, Crypto.com, one of the fastest-growing cryptocurrency platforms, was hacked on January 17, 2022. One area mentioned by the company as an issue was a gap in its multi-factor authentication (MFA) system. A statement issued by Crypto.com on January 20th said, “transactions were being approved without […]

On January 20, 2022 the Federal Reserve released a discussion paper that examined both the pros and cons of a potential U.S. Central Bank Digital Currency (CBDC). The Federal Reserve invited comments from the public, in particular regarding whether and how a CBDC could improve America’s safe and effective domestic payments system. For the purpose […]