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Dealer Transformation Has Started, But It Is Certainly Not Completed

Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]

Smiling Woman Making A Credit Card Purchase

Reduce Returns and Improve the Buyer Journey with AI Technology for Retail

Retailers have come under fire for lack of diversity in models, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. […]

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Emerging Manufacturing Trends: Stay Ahead of the Curve

I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it […]

Self Driving Autonomous Cars On Traffic Circle

Connected Vehicles: The Future of Automotive is Here

Vehicles today remind me of smartphones on wheels. When you get down to it, they are computers capable of software upgrades, navigation, sensing, and even entertainment through subscriptions or mobile apps. Automotive manufacturers are realizing that many young consumers are preferring frictionless and fully digital customer journeys as opposed to multiple lengthy in-person visits to […]

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Famous Amos and the Infamous Control Tower

Control Tower Tale from the 1970s Many of Perficient’s Supply Chain consultants work long hours talking with executives about how their companies handle information, including procurement and information flow between their companies and suppliers. When a consultant needs the inspiration to continue putting in the hours, all they have to think of is the business […]

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Why OEMs Should Start Taking Automotive Subscription Services Seriously

Sitting here by the lake on a Saturday afternoon, I am watching my wife scroll through our entertainment options. This otherwise ordinary practice made me realize that we are very used to subscriptions and countless choices for entertainment. Before our modern bombardment of media, my childhood consisted of three network channels and a large antenna […]

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Perficient to Present with BNY Mellon at the North American Financial Information Summit (NAFIS)

Perficient is proud to sponsor the upcoming North American Financial Information Summit (NAFIS), taking place on May 16th, 2023. NAFIS is the largest North American data conference for banks and asset managers looking to the future of data in financial services. Registration is FREE if you work for a bank, asset manager, financial investor, fund […]

Pharmaceutical Saleswoman Presentation

People of Perficient: Clinical Expertise in Healthcare Consulting

We empower healthcare organizations by developing effective strategies, implementing pragmatic solutions, and creating exceptional consumer experiences. Our consultants bring decades of deep experience across an array of healthcare settings to help our client’s build strategies for an evolving market and solve complex technical challenges.​ I recently sat down with a few of our healthcare leaders to discuss how they are utilizing […]

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It’s Time For a Reality Check On Electric Vehicles

As someone who is passionate about reducing our carbon footprint, I have been eagerly following the development of EVs (electric vehicles). However, as I consider the magnitude of the changes required to transition from ICE (internal combustion engine) vehicles to EVs, I believe that this transformation should happen gradually over time. The impact of this […]

Young Woman Using The Mobile Phone While Drinking Coffee Or Tea At Home

Personalized Marketing: What Banking Customers Really Want

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]

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Lessons Learned from Future Automotive Leaders at the MRacing Unveiling Event

Future of Automotive Leaders Last week, I had the honor of attending an unveiling event at the University of Michigan as part of our new “Electrifying the Future of Automotive” program. If you’re not yet familiar, Perficient sponsors eight college race teams across the country that build single-seat formula-style vehicles from scratch to race nationally […]

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Predict and Prevent Oil and Gas Equipment Downtime with Digital Oilfield Solutions 

The Future of Preventative Maintenance Is Waiting  Imagine a world where you’d be alerted that your car or HVAC unit was about to break down before it does. For oil and gas companies, that possibility is already a reality for their equipment, and it can be found in cutting-edge digital solutions that manage equipment performance […]

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