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Store Management

What Your Brand Can Bring to Experiential Retail

In today’s digital age, customers are looking for unique experiences when it comes to shopping and retailers are finding it challenging to offer experiences that differentiate them from their competitors. This is where immersive experiences come in. Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their […]

Wisw S5e8 Ep40 Blog

What If College Was Just a Pit Stop? An Interview with Luca Ranzani

Most of us always hoped to apply what we learned in the classroom to our daily lives. In this episode, Jim Hertzfeld talks with Luca Ranzani, Team Captain & Manufacturing Lead, Mechanical and Industrial at MRacing, about his experience building racecars and leading the team in global competitions. This is a must-listen, be sure to check […]

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The EV Leadership of Luca Ranzani Proves Automotive Has a Bright Future

As the season for Formula SAE ends, our company’s podcast “What If, So What” decided to interview the University of Michigan team captain, Luca, about his experience as an engineer for these incredible formula-style vehicles. I just finished listening to the episode, and I couldn’t believe how many parallels there were to the automotive industry. […]

Banking Collapse Or Bank Run, Financial Crisis Or Bankruptcy Problem, Stock Market Crash Or Credit Risk, Failure Or Investment Failure Concept, Frustrated Businessman Look At Collapsing Bank Building.

Deposits, Deposits, Wherefore Art Thou? Juliet’s banker. 

On May 31, the Federal Deposit Insurance Corporation (FDIC) reported to the public what many banks already knew and had been experiencing for the past year – that deposits are declining in the American banking sector. There has almost been $1.2 Trillion removed from the banking system over the past year. In addition, the recent […]

Financial Market Design Concept

The Power of Generative AI for Financial Services

As the financial services industry continues to evolve, companies are looking for ways to stay ahead of the competition and increase their market share. One way to do this is by leveraging the power of generative AI. Generative AI is an advanced form of artificial intelligence that can create content from scratch, taking the burden […]

Industrial Technology Concept.

From Assembly Line to AI: How Generative AI Is Transforming Manufacturing

Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]

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The Open-Source Philosophy

Open-source software grants its users a degree of accessibility that is not possible through its proprietary counterpart. Open-source codes are published publicly for all who wish to study and manipulate them, whereas proprietary software keeps users more restricted, inside hard, iron-clad lines.

Couple In Love Ride In Cabriolet Car

The Evolution of Automotive Brand Loyalty

Most OEMs today consider loyalty a priority in their playbooks. This focus makes sense on a lot of levels, especially given the changing shopping preferences of consumers and the wide array of choices available. These choices extend well beyond the brand, model, type of ownership, and the question of EV vs. ICE. Today, we are […]

People of Perficient: Meet Douglas Stewart, Principal of Healthcare and Life Sciences

Douglas Stewart, principal of healthcare and life sciences, is utilizing his 20 years of healthcare experience to offer our clients the best solutions to their most complex challenges. We recently connected to discuss how he came to join the Perficient team. I loved hearing more about his background in the healthcare space and what he […]

Wisw S5e7 Ep39 Blog

What If the Patient Experience Started Way Before Your Doctor’s Visit?

In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this […]

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3 Takeaways From Our Panel Discussion on Proactive Women’s Health

To kick off National Women’s Health Week, we facilitated a discussion with leaders from American Cancer Society and BD on inspiring and supporting proactive women’s health. Our conversation covered several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey. The discussion was moderated by Marlana Voerster, senior healthcare & life sciences strategist […]

Understanding your customer is so important and it’s key to have both qualitative and quantitative data to make decisions.

Why Understanding Your Customer is the Key to Business Success

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

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