Industries

Specialization is critical for Perficient in vetting itself as a contender in the hotly-contested Fortune 2000 digital transformation consulting industry.  Without it, our clients and customers cannot be certain that the experts we engage to successfully deliver mission-critical technical solutions have the necessary skills to ensure success.  In layman’s terms, a partner specialization for Google […]

In today’s markets, generative AI is revolutionizing industries by streamlining content creation, enhancing customer engagement, and driving innovation. Businesses leverage this technology to gain a competitive edge, improve operational efficiency, and deliver personalized experiences. In customer service, generative AI enables chatbots and virtual agents to understand and respond to customer inquiries with high accuracy and […]

The following information was generated by utilizing the Azure GPT-4-32k variant, which is part of the Azure OpenAI Service. Comparable to the publicly accessible ChatGPT, Azure GPT-4 offers equivalent accuracy in solving problems.    The advantages of using Azure GPT-4-32k includes:  Context Size: Available in 128K context and 32K context variants.  Larger context size, better suited […]

Brand activism is a new buzzword in healthcare and life sciences spaces, and consumers are increasingly expecting their brands of choice to drive social change. I recently conducted a series of consumer interviews for a major medical device brand. This brand has built a great deal of trust with their audiences by offering a top-notch […]

I first published the article “6 Reasons You Need to Conduct a Content Audit” back in 2019. I just updated it recently — something you should do regularly for your older blog content — and it still has good insights as to the importance of a content audit for your healthcare organization (HCO). But I […]

Validating the content of PDF files that an application generates is a common task while testing web applications. To do this, utilize PDFBox, a Java library for managing PDF documents, in combination with Selenium, a potent web automation tool. This post will demonstrate how to use PDFBox and Selenium to read and validate PDF text […]

On June 6, Acting Comptroller of the Currency, Michael J. Hsu, addressed the 2024 Conference on Artificial Intelligence (AI) and Financial Stability, providing critical regulatory insights on AI. Hsu discussed the systemic risk implications of AI in banking and finance using a “tool or weapon” approach. He noted that while both tools and weapons pose […]

Introduction to Rest Assured Framework In today’s API-driven development landscape, testing RESTful APIs is a critical aspect of ensuring application functionality and performance. The Rest Assured framework is a powerful and easy-to-use Java library that simplifies testing REST APIs. Leveraging a fluent API allows developers to write readable and maintainable tests. By the end of […]

The healthcare brand persona is the new archetype marketers are creating to fully articulate their brand’s voice, tone, and feel.  “Cura te ipsum.” It’s Latin for “Heal thyself” — a proverb physicians have told themselves for thousands of years. The idea is that you can’t take care of others unless you take care of yourself. […]

Your healthcare organization (HCO) could have the best content imaginable on your website. But if your users can’t find it quickly and intuitively, it’s not going to do what you want it to do. And it’s probably not going to help you with your conversion goals. That’s why content is only part of the equation […]

The saying “one size fits all,” absolutely does not apply to the healthcare industry. Consumers are flat out demanding a more tailored approach to their health care. To provide this type of more personalized and effective care and services, healthcare organizations (HCOs) need to take concentrated efforts to understand the diverse needs and preferences of […]

Six months ago, the Perficient team in Mexico contacted Tec Racing, the Formula SAE team at Monterrey Tec, to discuss a potential partnership as part of Perficient’s Electrifying the Future of Automotive Program. While the team was excited to partner, they were in the middle of a generational change. Their leaders were heading through their […]