Industries

At the Healthcare Interactive Conference (HCIC) last month, I got to talk to marketers who are very focused on results. They are also very focused on what will impact their marketing efforts and why. Every conversation came back to AI. In my previous HCIC takeaway, I wrote about how AI is not a strategy—it’s a […]

Reflecting on this year’s InsureTech Connect Conference 2025 in Las Vegas, one theme stood out above all others: the insurance industry has crossed a threshold from AI experimentation to AI expectation. With over 9,000 attendees and hundreds of sessions, the world’s largest insurance innovation gathering became a reflection of where the industry stands—and where it’s […]

As healthcare organizations accelerate toward value-based care, the ability to turn massive data volumes into actionable insights is no longer optional—it’s mission-critical. In a recent webinar, Improve Healthcare Quality with Data + AI, experts from Databricks, Excellus BlueCross BlueShield, and Perficient shared how leading organizations are using unified data and AI to improve outcomes, enhance […]

On December 16th, the Federal Deposit Insurance Corporation (FDIC) became the first US regulatory body to utilize the GENIUS Act and create procedures for institutions to issue payment stablecoins. The GENIUS Act was enacted on July 18, 2025, and will become effective on January 18, 2027, so there is still time to determine how your […]

Perficient is proud to be named a Major Player in the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment (Doc #US52973125, October 2025) and IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment (Doc #US52973225, October 2025). These IDC MarketScapes assessed providers, offering a comprehensive framework including product and service offerings, capabilities and strategies, […]

A health insurance model built for yesterday won’t meet the demands of today’s consumers. Expectations for seamless, intuitive experiences are accelerating, while fragmented systems continue to drive up costs, create blind spots, and erode trust. Addressing these challenges takes more than incremental fixes. The path forward requires breaking down silos and creating synergy across plans, […]

“Powerful technologies require equally powerful ethical guidance.” (Bostrom, N. Superintelligence: Paths, Dangers, Strategies. Oxford University Press, 2014). The ethics of using artificial intelligence depend on how we apply its capabilities—either to enhance learning or to prevent irresponsible practices that may compromise academic integrity. In this blog, I share reflections, experiences, and insights about the impact of AI […]

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

I think about the early ATMs now and then. No one knew the “right” way to use them. I imagine a customer in the 1970s standing there, card in hand, squinting at this unfamiliar machine and hoping it would give something back; trying to decide if it really dispensed cash…or just ate cards for sport. […]

Perficient was one of two vendors to receive above-average customer feedback. We are proud to announce that Perficient was recognized among only 11 vendors included in The Forrester Wave™: AI Technical Services, Q4 2025, and that we received above-average customer feedback relative to other evaluated vendors. Per Forrester’s report, Perficient was identified among “key significant […]

In the rapidly expanding realm of cloud computing, Amazon Web Services (AWS) provides the infrastructure for countless businesses to operate and innovate. But with an ever-increasing amount of data, applications, and workloads on the cloud protecting this data poses significant security challenges. As a firm’s data, applications, and workloads migrate to the cloud, protecting them […]

The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]