In our previous installment of the guide to blog series, Taking the Next Step Towards Supply Chain 4.0, we discussed Supply Chain Metrics: Choosing the Best Technology Vendor for Partnership and the importance of technology vendors for partners. In this installment, we’re going to touch on how to incorporate SCM 4.0 if your organization is […]
Manufacturing
Stallion Webinar Q&A: Selling the Big Idea – Oracle Cloud – Part 1
Stallion Oilfield Services, a leading energy service company, struggled with non-standard business practices as well as antiquated and manual systems. The company needed to standardize processes across all business units and establish governance and accounting controls. A modern financial, procurement, and inventory management solution was the answer. Stallion selected Oracle ERP Cloud and partnered with […]
Roles of the B2B Buying Journey: The Marketing Manager
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]
B2B Digital Transformation: Determine Where You Fit
When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]
Roles of the B2B Buying Journey: Understanding the Merchandiser
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]
Supply Chain Metrics: Choosing the Best Technology Vendor for Partnership
In our previous blog, How to Embrace Change in Supply Chain with Minimal Impact, we discussed the powerful impact of change on your supply chain 4.0 journey. In this blog, we’ll discuss what to look for in technology vendors when considering a partnership. In addition, we will talk about the importance of having the right […]
Roles of the B2B Buying Journey: The Financial Team Member
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]
B2B Digital Transformation: Evaluate Your Market
When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, you must evaluate your market. Keeping up with the competition can be difficult in an over-saturated marketplace […]
Roles of the B2B Buying Journey: Understanding the CSR
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]
Roles of the B2B Buying Journey: The Distribution Sales Rep
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct employee of a distributor or wholesale organization, the distribution sales representative is responsible for selling the products her company sells. She is often responsible for a specific territory and the customers that reside […]
B2B Digital Transformation: Setting Objectives
When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. The first step is to set your objectives. Start by identifying what you want to achieve. There are the standard business […]
Roles of the B2B Buying Journey: The Direct Sales Rep
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct sales representative works for a manufacturer and represents only that organization. Her role is to meet with customers, support the distribution channel, and sell her organization’s products. It is very common for the […]