“In 2020, the number of B2B marketing leaders who say their companies organize to support customer journeys will jump from 18% to 48%.” (Forrester Predictions 2020)
A decade ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be a factor in marketing strategies. It didn’t help that no one was quite sure how to measure the results of a successful (or not-so-successful) marketing campaign in the new media environment.
Of course, today it’s clear that content marketing and mobile are vital, but the marketing landscape hasn’t settled down. In fact, B2B marketing is still undergoing a seismic shift, particularly in manufacturing. It’s evolved from trade shows and print media to highly personalized content and connected devices. In 2020, it will change even more dramatically.
Look inside this guide to discover:
- The current B2B marketing landscape
- Past and present challenges for marketers
- 6 predictions for marketing strategy in 2020
- What manufacturers can do, starting today
- How Perficient can help