Healthcare

Context changes quickly in the digital world, which makes true optimization a continuous, automated process of testing and refining the ideal mix for each consumer in every context, adapting as new data arrives. You don’t have to jump into the deep end of personalization right away – nor should you. Instead, we recommend you first […]

Nurse burnout from long hours and insufficient support, residents in need of care after-hours, and residents prone to hospital readmission – these are just a few of the challenges retirement housing organizations are facing today. The power of a fully implemented telehealth solution can lighten the load on providers facing challenges like these. Our large […]

Finding the Right AI Service Provider in a Data-Driven World It is not easy for even the most advanced enterprises to master modeling, data, applications, and digital expertise. Having the ability to take advantage of AI’s full potential as its capabilities expand is becoming increasingly important each day. A decision made using AI-driven intelligence will […]

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

Joy Kuhl has been providing value to our healthcare clients as a strategic account director for more than 8 years. I recently sat down with her to explore how she succeeds in providing this value on a daily basis. We discussed what she appreciates about Perficient, her customers, and her colleagues. I loved hearing about […]

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

For years, people have posed questions along the lines of “when will digital health or virtual health just become health?” The premise being that digital is becoming so central to healthcare that the adjective “digital” is implied and therefore redundant.  But maybe that’s the wrong question.  If the quadruple aim is now the quintuple aim with health equity, […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Successful application development in the modern competitive landscape requires a strategic partnership with a trusted vendor that combines industry-leading technology partnerships with modern, scalable delivery methodologies. In the recent report,  The Forrester WaveTM: Modern Application Development Services Q3, 2022, Forrester states, “Modern application development (MAD) services focus on delivering modern digital software products that leverage […]

Marty Frygier is committed to helping healthcare organizations deliver better care. We recently sat down to discuss the many facets of his role and what he values about our company culture. We also discussed how he fosters the best interests of others not only where he works, but also through his volunteerism. Marty, thank you […]

Patient centric operations are top-of-mind in healthcare organizations (HCOs). HCOs must prioritize, protect, and continuously improve the customer experience to achieve member satisfaction and retention. Our payer client believed they could achieve this necessary improvement by assessing contact center agent knowledge. So, we partnered with the payor to identify actionable ways to drive greater operational […]

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]