Functions

At Perficient, our Sales team is at the forefront of shaping the future of AI-first transformation for some of the world’s most innovative enterprises and admired brands. Our sales professionals serve as trusted advisors, strategic partners, and essential contributors to creating bold solutions that define who we are as a global digital consultancy.  We offer […]

The digital world isn’t slowing down, and neither are your customers. They expect fast, around-the-clock support in their language. For global businesses, meeting that demand can be costly. Hiring multilingual agents in every region adds up quickly. That’s why more companies are turning to real-time translation tools. They offer a more scalable, cost-effective way to […]

The Distribution Strategy Group recently hosted a webinar exploring the future of B2B distribution, bringing together a panel of industry leaders to discuss the role of flexible eCommerce platforms amid evolving market dynamics. The conversation was moderated by Mark Brohan, Senior Vice President of Ecommerce and B2B Market Research at Digital Commerce 360. The Voices […]

Consumers aren’t waiting for healthcare to evolve—they’re already redefining what access means. They expect care to be affordable and available, but that’s only the beginning. Increasingly, they also demand experiences that are convenient, personalized, and digitally seamless. When those expectations aren’t met, they don’t hesitate to look elsewhere. Understanding this shift requires more than demographic […]

The New Expectations in Medical Device Marketing Today’s providers and patients expect more than just innovative products—they want personalized, value-driven experiences. Much of this shift is influenced by consumer experiences in other industries. From online retail to financial services, B2C brands have redefined personalization, speed, and convenience—raising expectations across all sectors, including healthcare.  Despite this […]

How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help.  At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]

The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead.  But making […]

For manufacturers, customer experience is no longer a differentiator, but a growth strategy. We’re proud to share that Perficient was selected as a company interviewed for Forrester’s May 2025 report, “Transform Your Manufacturing Extended Enterprise For Maximum Business Impact.”  We believe being interviewed for this report underscores our leadership in helping manufacturers modernize their digital ecosystems […]

The Cost of Disconnected Sales and Marketing Processes In many organizations, there’s palpable friction between marketing and sales teams. Should marketing be responsible for MQLs, meetings, pipeline—or all three? Why aren’t sales converting and closing enough deals? Too often, what happens between these teams is messy, manual, and misaligned. Leads fall through the cracks, handoffs […]

Dr. Pete Cornwell, Director of Contact Center, offers a fresh perspective on customer care and is sharing his wealth of knowledge at Customer Contact Week in Las Vegas. With over 35 years of experience spanning information systems, design, architecture, and consulting for industry leaders like Terazo and Blue Cross Blue Shield North Carolina, his expertise […]

This blog is written for developers, merchandisers, or client teams looking to display visual indicators (e.g., “New”, “Sale”, “Non-Returnable”, “Best Seller”) on products within the storefront. In Ecommerce, badges are small visual cues that communicate important product information to customers, such as “New Arrival”, “Sale”, or “Limited Stock”. In Optimizely Configured Commerce (Spire), product badges […]

AI Isn’t the Future—It’s Already Here Sales, service, and marketing teams face increasing pressure to do more with less, and artificial intelligence is expected to play a pivotal role in meeting that challenge. Yet despite the rapid adoption of generative AI (GenAI), many organizations are struggling to turn that excitement into real business value. According […]