Taylor Rhyne

Ask three digital marketers what their biggest challenges are, and you’ll likely get three different answers. But is there an underlying theme? Common goal? In most cases, yes. We all seem to be striving to make informed, data-driven decisions, and in turn, improve the customer experience. Overcoming the major challenges marketers face today – elevated […]

Personalization is becoming increasingly popular in a number of industries (take retail or travel, for example). And consumers have come to expect relevant messages, tailored specifically for them. Even the most highly regulated, high-touch industries like healthcare have been impacted by this shift. People are used to on-demand, at-your-fingertips digital experiences, and expect the same level […]

Why Digital Asset Management As companies undergo digital transformation, and look to become an ‘experience business’ that delivers second to none experiences to their customers and drives brand loyalty, there’s more pressure on marketing teams to create compelling, interactive and visually appealing content. With content in such high demand, marketing leaders seek to streamline the use of […]

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

This year’s Adobe Summit was the biggest and best yet. It was also the inaugural year for the AEM Rockstar competition and session. Dan Klco, an experienced Adobe Digital Marketing Technical Lead, Solution Architect, Consultant and Advisor from Perficient, nailed his presentation and wowed both attendees and the judging panel. As the winner, he took home […]

We are excited to announce Perficient, together with our digital agency, Perficient Digital, has achieved Adobe Premier partner status, and will also be presenting at next week’s Adobe Summit 2017, taking place March 19-23 in Las Vegas. As one of six Adobe Premier partners worldwide (the highest regional designation in a particular Adobe geography), the partnership is a testament […]

Companies of all shapes and sizes (and industries) strive to provide a better, more consistent, customer experience. Generally speaking, some industries are ahead of others. While there are certainly outliers, many financial services companies said they’ve yet to reach “maturity” in their approach to customer experience. Couple this with the fact that, according to Edelman’s […]

Digital is changing industries, and an engaging and compelling digital experience is now a must in healthcare. The web is one of the most powerful tools available to connect with current and future patients, but even beyond this, it’s critical for organizations to engage with patients and members through a cohesive, multi-channel, and personalized experience. […]

We have some exciting news to share! Perficient announced today that we have closed an asset purchase agreement with Blue Rooster to acquire the intellectual property Rise Foundation, a UX-as-a-service offering designed to help enterprises and teams offer a consumer-style experience for their SharePoint-based intranet, enabling them to enhance employee engagement and communication, while achieving […]

Business optimization is all about making investments that will reduce costs while driving efficiency and productivity, and the cloud is a big part of that, because it enables organizations to move quickly and achieve more, while spending less. 42% of IT decision makers planned to increase spending on cloud computing this year, according to Computerworld. […]

Recently, Kate Tuttle, my colleague and healthcare marketing guru, wrote a post over on Perficient’s Healthcare Industry Trends blog, describing the shift from a fee-for-service based model to a value-based care model and the subsequent need for a 360-degree patient view. Many healthcare organizations are facing challenges around transforming data into meaningful information – information […]

According to Gartner, companies that prioritize customer experience generate 60% higher profits than competitors. And more than ever before, web content management is viewed as mission-critical across an organization – whether your focus is on IT application, digital experience, marketing or merchandising. As we work with many of our customers on their digital transformation journey, […]