Rick Bauer – Solutions Architect

Sitecore community comes together to author Multisite Personalization Strategy guide build off of years of combined experience.

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]

Headless. It’s a buzzword and evolving concept that has been around for a few years. To those in the development profession, this is likely old news. However, marketers are now not only sharing a seat at the table when looking at re-platforming or building new websites. But they are also often the key business decision-makers […]

Sitecore Experience Accelerator (SXA) and the power of Grid Controls and Variants for the content author.

I am excited to say that Corey Smith and I will be embarking on a multi-nation tour; virtual and in person. Here is a little bit about the session and running list of current dates. This tour is the happy by-product of a Sitecore Symposium session with JSS Gold Master (officially-unofficial title) and Sitecore Technology […]

Learn best-practices around site search from a couple Sitecore MVPs. Watch the installation and integration capability of Coveo search and relevance solution in the Sitecore Digital Experience Platform.

Remember PURLs or Personalized URLs? I certainly do, as it was my job to build PURL microsites for hundreds of forward-reaching direct mail marketers over the course of several years. Tie that together with variable printing and POW! – your customers’ names are not only on their mail but on a website too. Dazzling! Yes, […]

First let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

“We want to personalize the user experience.” – said every digital marketer this year, last year and several years prior. For good reason too – personalization can lead to better content, increased conversion, and lifetime customers. So, I am here to say to you, “well done!” You are ready to stay relevant in a world […]

While probably due in part to the 20 oz. iced coffee I just consumed, I am digging into the memory banks to form an analogy…  A circa-1995 Hanna-Barbara animated superhero series type of analogy. In this case, we will compare Wonder Twin, Zan, who can transform into any form of water, to the IT department; and we […]

This is the key training element in a multi-part series to get you to that golden summit of behavior-based personalization in Sitecore 8.x and 9.0. With this training you should ultimately see a conservative increase of conversions around +19%. While this topic is the “shiny nickel” of the series, please make sure you have followed […]

The first full day of Sitecore Symposium 2017 has wrapped. A whirlwind of a day with the opening keynotes, sessions, booth time, social hours and this is just getting going. My feet hurt, but whatever, this is fun and there has been a lot to talk about. Here’s my… Top 5 #SitecoreSYM Video Log – […]