For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of talking with a lot of different companies as they move forward in their Experience Platform journey.
One constant across all product owners and content marking pros, is the love of Sitecore Path Analyzer for critical thinking around content planning and testing.
I will continue to stress, it takes time to setup prerequisites like goals, engagement values, campaigns, profile cards, outcomes and more. But, after all of these definitions are deployed, Path Analyzer comes to life with valuable rewards. It allows authors and marketers alike to make quick decisions about content and user journeys. These decisions are supported by what has already been uniquely defined by each organization based upon what is important to their over-arching strategy. Engagement values locked into place power the Path Analyzer to visually illustrate omnichannel details around users as they accumulate value or fall away.
Designing, building, and implementing top-notch experiences not only requires a great deal of planning, strategy, and time – it also requires the right digital experience platform (DXP) and the right development approach for your business needs.
Sitecore Path Analyzer is absolutely my favorite reporting tool and so (as promised) I have created a video that highlights not only the basic functionality but some of its unique features. From custom paths to quick tips, my hope is this video will provide value to those already using the tool, or excitement to dive in, for those working toward it.