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Marisa Lather

Salesforce Marketing Manager

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http://www.marketermarisa.com

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Salesforce Lightning Migration Framework & Assessment

It’s clear to see Salesforce’s product roadmap hinges on Lightning. The challenge question for users is how and when is the right time to migrate over to Lightning? All Successful Salesforce Projects Begin With These Steps Determine first where you are – an honest assessment. Start with internal audits and assessments to help determine the […]

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Change Management Tips, Emoji, Omnichannel Experiences, and more

What You Missed in Salesforce News — April 16, 2018 Salesforce Acquires Mulesoft and Announces Integration Cloud Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning The Need for a Seamless Shopping Experience Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees Pardot Introduces Emoji 8 […]

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What You Missed in Salesforce News – April 9, 2018

Top Salesforce News 3 Easy Steps for Data Management in Salesforce Salesforce Acquires Mulesoft and Announces Integration Cloud Introducing 24×7 Proactive Monitoring What You Need to Know About the Lightning Platform How to Sell Smarter with the New Sales Cloud Quickly and Easily Prevent Duplicate Records Moving From Clicks to Conversation: Finally Analytics You Can […]

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Salesforce Acquires Mulesoft and Announces Integration Cloud

Salesforce aficionados’ ears perked up last week with the acquisition of MuleSoft for $6.5B, and even more so when the fastest-growing software company on the globe announced Integration Cloud, a solution that directly impacts the future of Salesforce in a big way. Salesforce Acquires MuleSoft Salesforce and MuleSoft share in a press release “MuleSoft provides […]

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What You Missed in Salesforce News – April 2, 2018

It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. Here are some of the top stories of the past week. Salesforce Shield Platform Encryption: Keeping Data Safe Customer information security is critical to Salesforce’s success. Your data is already very secure, but to meet the […]

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What You Need to Know About the Energy Industry in 2018

The energy industry comes with its own unique set of factors; deregulation, volatile markets, consumer demand, and investor expectations have increased competition and created new opportunities. Keeping our client’s strategic, financial, and regulatory needs in mind, we are dedicated to furthering the industry, especially as it relates to technology, business optimization, and digital transformation (as […]

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What You Missed in Salesforce News – March 23, 2018

It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. Here are some of the top stories of the past week. Why Everything You Ever Thought About Salespeople Is Wrong Salesforce set out last year to try to do our part to debunk some of the […]

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Why is the OpenTable Customer Community so Popular?

Newsflash! Customers expect a branded, consistent service experience just about everywhere. (Shocking, right?) While this news is not particularly ground-breaking, the way certain businesses are approaching the customer service challenge is. Customer communities offer a variety of important ways to connect with your customer: you can engage with them, send offers and other helpful information, […]

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How To Use Salesforce for Customer Service

It’s no secret that Salesforce is a leader the industry when it comes to customer service technology, with many current users looking to increase their investment. According to the Forbes, “61% of service organizations are increasing investments in actionable analytics within Salesforce. Integrating systems, reducing duplicate data entry, and implementing more responsive customer service are […]

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Salesforce Health Cloud Additions Announced at HIMSS

Did you hear? The world’s #1 healthcare engagement platform made some exciting announcements at the Healthcare Information and Management Systems Society (HIMSS) Conference in March 2018. The HIMSS Experience After arriving on site, thousands of healthcare professionals approached the convention center and slowly trickled into the vendor hall, ready for the influx of new healthcare […]

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How To Set Up Customer Communities in Salesforce

Customers often share ideas on their own, but an online customer community can provide a powerful mechanism for inviting your customers to proactively weigh in, and yield more powerful results.   We harnessed the power of Salesforce and the flexibility of Lightning Communities, components, custom page layouts, and themes to easily customize the experience in a […]

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Empower Employee Ideas with Communities

Employees are the people who interact with their brands daily. Doesn’t it make sense they would have some of the best ideas? Let Your Employees’ Voices Be Heard Online community platforms, intranets, and other social engagement tools offer a unique way for your workforce to collaborate. But why not also leverage the power of your […]

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Tips to Align B2B Sales and Marketing Through Automation

Let’s talk B2B marketing. And MarTech tools. And connecting Sales and Marketing. Are you running yet? For many businesses, these terms alone are enough to send everyone heading for the hills. Go ahead and complicate the matter future by sprinkling on some B2B rules, restrictions, and compliance standards. Still with me? While uncomfortable for some, […]

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A Customer Success Platform for the Fourth Industrial Revolution

Have you heard of the Fourth Industrial Revolution? If you were at Dreamforce ‘17, you sure did! First there was steam, next electricity, then computers, and now the Fourth Industrial Revolution, where machine learning allows artificial intelligence and robotics to come alive, and the Internet of Things to transform customer experience. Technology is rolling out […]

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Einstein: Artificial Intelligence for the Salesforce Platform

  When you think of Einstein, what comes to mind? Perhaps the German-born theoretical physicist who developed the theory of relativity or possibly a chain retailer of moderately priced coffee and bagels? If you use Salesforce, the term “Einstein” means a totally different thing: artificial intelligence (AI) for CRM. Einstein has made AI a reality […]

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Learning To Use Salesforce: A Beginner’s Guide

Top Resources For Learning Salesforce Just getting acquainted with Salesforce? With all of the capabilities and customized solutions, getting started can feel daunting. The good news is, you’re not alone. Perficient has worked with hundreds of businesses creating expert Salesforce users in the process.  With all of the resources, where do you go first? Don’t get […]

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