Today’s environment is relentlessly volatile. It rewards speed over size, agility over efficiency, and cross-functional flow over rigid structure. You must be ready to shift and scale your teams as priorities change. The way forward requires a comprehensive digital strategy that defines the capabilities, agility, and alignment to put you on the right side of […]
Madison Flower
Maddie Flower is an associate marketing coordinator at Perficient. She graduated from the University of Missouri-Columbia and worked in Spain prior to joining Perficient.
Blogs from this Author
Scaling Up to Charge Up: How a Leading Utility Company Is Expanding EV Charging Sites
Moving Towards Sustainability In a movement toward sustainability, most organizations are working toward becoming more energy efficient and less reliant on natural gas. There is a lot more work to be done in this area for many Fortune 100 companies. A leading utility company is staying on top of this trend and working tirelessly to […]
What If College Was Just a Pit Stop? An Interview with Luca Ranzani
Most of us always hoped to apply what we learned in the classroom to our daily lives. In this episode, Jim Hertzfeld talks with Luca Ranzani, Team Captain & Manufacturing Lead, Mechanical and Industrial at MRacing, about his experience building racecars and leading the team in global competitions. This is a must-listen, be sure to check […]
What If the Patient Experience Started Way Before Your Doctor’s Visit?
In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this […]
What If Design Is the Difference Between a Product’s Life or Death? An Interview with Keith Wolf
Hey digital strategists, are you looking to learn more about how your design strategy can align better with? Look no further than this week’s episode of What If? So What? featuring Keith Wolf, director of digital strategy consulting at Perficient. Can thinking visually help improve the overall function of your product? Listen to find out! […]
What If Jim and Kim Answered Your Burning Questions?
Listen up, content strategists! Want to learn about the latest digital transformation trends? Tune in to the new episode of What If? So What? as Jim and Kim answer submitted listener questions. You don’t want to miss it! We’d love to get your feedback on a “white noise” word or topic you’d like for us […]
What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins
Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of? Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success. […]
What If Generative AI Becomes Better Than Humans at Content Marketing?
Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its […]
What If Data Was a Product You Could Sell?
In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready […]
[Podcast] What if AI Was the New Knowledge Worker in Town?
In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce, or just the beginning of a new era in productivity? Get ready to ponder […]
[Podcast] What If Intuition and Data Could Hold Hands? An Interview with Will Stacy
In this episode, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. We’d love to get your feedback on a “white noise” […]
[Podcast] What If Robots Really Did Run Your Business?
In this episode, Kim talks with Katie King published author and CEO of AI in Business, who will convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind the curve. We’d love to get your feedback on a “white noise” word or topic you’d like […]