Laura Phillips

Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly?  Data changes instantly and consistently, and if you don’t […]

Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]

Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment.  Technology companies […]

As a marketer, I use account-based marketing (ABM) strategies to drive growth for our team at Perficient Digital. A few weeks ago I caught a great session on ABM at Marketo’s online summit, Marketing Nation Live, presented by Brian Glover, Head of Product Marketing, Marketo Engage Adobe. Glover outlined the current state of ABM and […]

In a recent survey, 92% of marketing leaders stated that proving the impact of marketing campaigns is a growing priority. Marketers have the marketing automation tools needed and are now looking to get more ROI from the technology to reduce inefficiencies and prove marketing impact. Marketing Automation IQ for Marketo Engage Jump-Start Perficient Digital helps […]

Marketing automation platforms (MAP) like Marketo Engage help healthcare providers to listen closely to patient interests and needs. Here are three quick ways a MAP like Marketo Engage helps providers get closer to patients: Marketo Engage Enables Healthcare Providers to Analyze Patient Engagement Across Content Types This helps providers understand how patients prefer to consume […]