For years, insurers have experimented with digital initiatives, but the pace of disruption has accelerated. Legacy models can’t keep up with rising risks, evolving customer expectations, and operational pressures. The question isn’t whether insurers will transform, but rather how fast they can adapt.
Technologies like AI, advanced analytics, and embedded solutions have moved from emerging concepts to essential capabilities for competitive advantage. Earlier this year, we highlighted these opportunities in our Top 5 Digital Trends for Insurance.
As we gear up for the world’s largest event for insurance innovation in October, ITC Vegas, it’s clear these trends are shaping the conversations that matter most. Here’s a closer look at three that are leading the way.
1. AI-Powered Transformation at Scale
Artificial intelligence is a core enabler of insurance innovation. It’s powering efficiency and elevating customer experiences across the value chain. From underwriting to claims, AI enables real-time decisions, sharpens risk modeling, and delivers personalized interactions at scale. Generative AI builds on this foundation by accelerating content creation, enabling smarter agent support, and transforming customer engagement. Together, these capabilities thrive on modern, cloud-native platforms designed for speed and scalability.
Why Leaders Should Act Now:
Embedding AI into core processes can help reduce costs, improve accuracy, and deliver experiences that meet rising consumer expectations. Research shows early adopters are already seeing measurable results:
- New-agent success and sales conversion rates increased up to 20%
- Premium growth boosted by as much as 15%
- New customer onboarding costs reduced up to 40%
We help clients advance AI capabilities through virtual assistants, generative interfaces, agentic frameworks, and product development, enhancing team velocity by integrating AI team members.
Read More: Empowering the Modern Insurance Agent
2. Hyper-Personalization Driving Growth
Today’s policyholders expect the same level of personalization they receive from other industries like retail and streaming platforms. By leveraging AI and advanced analytics, insurers can move beyond demographic segmentation to deliver tailored products, pricing, and engagement strategies.
Forbes highlights three key pillars of modern personalization critical for insurers aiming to deliver tailored experiences: data, intent signals, and artificial intelligence. At ITC, these principles are front and center as insurers explore how to meet expectations and unlock new revenue streams.
Why Leaders Should Act Now:
Personalization isn’t just about customer experience—it’s a growth strategy. Research shows over 70% of consumers expect personalized interactions, and more than three-quarters feel frustrated when they don’t get them. Insurers that anticipate needs and offer relevant solutions will build lasting trust and loyalty.
Success In Action: Proving Rapid Value and Creating Better Member Experiences
3. Embedded Insurance and Collaboration Expanding Reach
Embedded insurance is being offered directly within the customer’s buying journey at the exact moment they need it. This approach creates seamless experiences and new revenue streams. It also enhances brand visibility for producers and digital-direct consumers while offering convenience, transparency, and choice. Research shows this trend is on a massive growth trajectory, with global P&C embedded sales projected to reach as high as $700 billion by 2030, including $70 billion in the U.S. alone.
Why Leaders Should Act Now:
AI is amplifying the impact of embedded insurance. By enabling real-time pricing, risk assessment, and personalized offers within embedded touchpoints, AI transforms these models from static add-ons into dynamic growth engines. Together, embedded strategies and AI-driven insights deliver relevance at scale—right when and where customers need it. Leaders who act now will unlock new revenue streams, deepen customer loyalty, and strengthen their competitive edge. Those who delay risk being outpaced by more agile competitors.
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Lead the Insurance Evolution With AI-First Transformation
The insurance industry is entering uncharted territory. Those who act decisively and swiftly to leverage AI, embrace partnership collaboration, and deliver personalized experiences will lead the curve in the next era of insurance.
As the industry gathers at events like ITC Vegas, these conversations will take center stage. If you’re attending ITC at Mandalay Bay in October, schedule a meeting with our team to explore how we help insurers turn disruption into opportunity.
Carriers and brokers count on us to help modernize, innovate, and win in an increasingly competitive marketplace. Our solutions power personalized omnichannel experiences and optimize performance across the enterprise.
- Business Transformation: Activate strategy and innovation within the insurance ecosystem.
- Modernization: Optimize technology to boost agility and efficiency across the value chain.
- Data + Analytics: Power insights and accelerate underwriting and claims decision-making.
- Customer Experience: Ease and personalize experiences for policyholders and producers.
We are trusted by leading technology partners and consistently mentioned by analysts. Discover why we have been trusted by 13 of the 20 largest P&C firms and 11 of the 20 largest annuity carriers. Explore our insurance expertise and contact us to learn more.
