A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]
Posts Tagged ‘seo’
SEO, GEO, SGE, and Beyond the Horizon: Tips, Tricks, and Takeaways from Sitecore Symposium 2024
If you’ve been following the massive changes happening at the intersection of AI and SEO, you’re probably asking yourself: What should we do next? The good news is, while the landscape is evolving, there are clear steps you can take to ensure your SEO strategy thrives in this new era, especially with the rise of […]
Understanding the Shadow DOM in Web Components
Managing the structure and styling of components in web development may frequently become complex, particularly when working on large-scale projects with several developers or integrating third-party components. Because CSS is global, there is a chance for CSS conflicts and accidental styling changes, a common issue for developers. Here’s where the Shadow DOM comes in as […]
Implementing Schema.org in the Sitecore FAQ Accordion Rendering
As we have discussed about Schema.org in Sitecore and its benefits in my previous blog. We will be exploring the implementation of schema.org on components. In this blog, I am taking a scenario where I will be implementing Schema.org on the FAQ Accordion component in Sitecore Prerequisites: Sitecore 9.1 and above SXA For this component, […]
How to Implement Schema.org in Sitecore
In this blog, we will be discussing Schema.org, the role of schema.org in SEO, and how to implement Schema.org in Sitecore. What is Schema.org? Schema.org is a universal way to describe web pages with structured data. Search engines use this information to enrich the user experience on their search results and generate rich snippets. Structured […]
How to Customize & Debug SEO Pages in Optimizely Configured Commerce
Optimizely Configured Commerce SEO is a vital aspect of any ecommerce application, as having a good SEO ranking increases traffic to your website and brings in revenue opportunities. Optimizely Configured Commerce (formerly Optimizely B2B Commerce) comes packaged with SEO features built-in, providing SEO configuration settings without requiring development code. Don’t worry if the native capabilities […]
Semantic HTML: Building Accessible Websites with Native HTML Part 1 of 5
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an […]
SEO in an LLM World: How Will AI Tools Impact Web Optimization?
Generative AI tools powered by Large Language Models (LLMs) like ChatGPT (which powers Microsoft Bing), Google Bard, and many emerging platforms are rapidly changing the way we search for information online. These tools are designed to generate human-like responses to user queries, providing answers that are often more nuanced and contextually relevant than those served […]
Why Don’t I Rank? Here’s a Quick Fix When the Wrong Page Ranks for Your Keyword(s) in Google
Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]
10 Steps to a Successful SEO Audit: A Proven Checklist
Are you looking to enhance your business’s online presence? We all turn to search engines to find products and services; your website must rank as high as possible in search engine results pages (SERPs). According to a recent study by Forbes, “93% of online experiences begin with a search engine.” This makes it clear that […]
Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy
Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”. Research carried out by Gartner finds […]
Upgrading Sitecore Platforms – Testing and Going Live
So, you find yourself in a need of a Sitecore upgrade and don’t know what to start with or how to approach it? This series of blog posts will cover the whole process from zero to hero, or in upgrade terms – from planning to going live. It comes in the form of a guide […]