In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]
Posts Tagged ‘Marketo Engage’
Sunbelt Rentals: Winner at the 2023 Adobe Experience Maker Awards
The Engager A huge congratulations to our client Sunbelt Rentals for winning an Adobe Experience Maker Award in the Engager category! At the prestigious 2023 Adobe Experience Maker Awards’ gala held on June 21 at Rockefeller Center’s iconic Rainbow Room in New York City, Sunbelt Rentals emerged as the winner for The Engager category. This […]
All Marketo Engage Filters Are Not Created Equally
When looking at a recipe, we want the directions to layout the steps concisely as one works through the process. Marketo Engage is no different. As an operator, we want names of features and functions to be intuitive. Yet, Marketo’s Smart List filters aren’t always cut-and-dry. In this post, I am going to walk through […]
Advocate for Digital Accessibility from Your Desk!
March is National Disability Awareness Month here in the United States. Living with a disability is very common, affecting about 1 in 4 (26%) of individuals according to the Centers for Disease Control (CDC). And vision impairments account for about 8% of the U.S. population according to Georgetown University’s Health Policy Institute. In the digital […]
With a New Year Comes a New Marketo Engage
Marketo Engage January 2023 Release Last week Adobe began rolling out the latest features of Marketo Engage as part of the January 2023 release. The new features enhance the capabilities of the platform in many exciting ways to support improvements in lead engagement, marketing/sales alignment, and attribution reporting. Read on to learn about three robust […]
Purposeful Duplicates in Marketo and Engagement Programs
Purposeful duplicates can be very difficult to work with and is not recommended for any Marketo instance. However, there are some reasons that one may choose to use a purposeful duplicate strategy. Maybe there is a need to separate by type of form submissions or to designate what kind of product that the person is […]
Beyond Email in Marketo: Let’s Talk SEM to Extend Your Reach
It’s no surprise that when you think of Marketo you think of Email first. But Marketo is so much more than that. It’s the perfect tool for tracking the true ROI of your entire marketing efforts, so why do so many brands fail to use Marketo to its full potential? Part of the issue is […]
[Part 2 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]
[Part 1 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]
How to Win with the Right Marketing Automation Nurture Strategy
In marketing automation, the basic goal is to nurture current and prospective customers with appropriate content at the right time, to help drive them toward buying. Nurturing is all about systematically driving engagement through communications tailored to your prospect’s journey and their interests. A strong nurture strategy and supporting architecture are critical to orchestrating and […]
Harness the Power of Connecting Marketo Engage and Magento Commerce
Often, customers may come to your site, browse around, and add items to their cart. Rather than purchasing, they may leave the site before completing their purchase. How do you connect back with those prospective customers to bring them through their buying journey to purchase? You need a sophisticated system that can take that buyer’s […]
Quickly Leverage Marketo Engage
Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Even though you may have purchased Marketo Engage for email marketing, lead generation, or a variety of other reasons, you may be missing out on optimizing the platform to its full potential. […]