Posts Tagged ‘manufacturing’

This is the second blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first installment here. This post covers content from the 9:03 mark and ends at 18:47 in the below video.   https://youtube.com/watch?v=wsxl6rT7SUQ%3Frel%3D0 With tools like Salesforce Data Cloud and Einstein GPT […]

In this series, hear from Perficient’s Patrick McNamee, Portfolio Specialist, and Chris Kulish, Senior Technical Architect, as they discuss trends in the manufacturing industry and how the Salesforce platform can address business challenges. This post covers content up to the 9:02 mark in the below video.  Our team recently attended Salesforce Connections, where they learned […]

Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]

Leaders in the healthcare, financial services, manufacturing, and automotive industries, among others, are seeking to improve the customer experience while streamlining operations for maximum efficiency and profitability. In order to remain competitive in a constantly evolving market, many organizations seeking long-term success have turned to Salesforce and its partners like Perficient. With over 500 Salesforce […]

I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it […]

Recently, in honor of International Women’s Month, Perficient hosted a roundtable “Mastering Manufacturing with Experts”, with female manufacturing experts to discuss top trends in the manufacturing industry. Our panelists included Megan Glasow – Director, Salesforce Solution Delivery at Perficient, and speakers Melissa Busen – Director of Digital Product Management at Caterpillar; and Elizabeth Barry – […]

What is an order type? How does this impact manufacturing in the cloud? Manufacturing by its definition is a process of taking raw materials and turning them into sellable goods. The details of that process in many industries are more complex than the definition. So how do you allow for simplicity and also for the […]

Earlier this month, Perficient was joined by Adobe at Experience Makers Live for an Ask the Experts session focused on manufacturing. For the conversation, we had an expert panel including Robert Sumner, Karie Daudt, and Justin Racine from Perficient accompanied by Jon Burdette and Neerav Bhansali from Adobe. With such vast experience, the panel discussed a variety of topics from strategic opinions on DTC, distributor partner relationships, personalizing […]

The manufacturing industry was evolving even before 2020, but the global pandemic added a new urgency to manufacturers’ needs to digitally transform. Today, organizations in manufacturing must meet new, more pressing demands of connectivity, technology, and agility. In this article, we’ll look closely at how Salesforce, MuleSoft, and Perficient offer manufacturers the technical and organizational […]

Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]

Nasdaq estimated that by 2040, 95% of purchases will be facilitated by eCommerce. With that in mind, it is thus imperative for manufacturers to digitally transform from their traditional physical sales channels. Due to historically complex product data, it can be an overwhelming task for any manufacturer to understand how to evolve their B2B sales to an online […]

The need for companies to evolve their digital commerce experiences is apparent. For manufacturers, creating a cohesive commerce experience is a daunting task due to the vast and complex product data they have to process. Thus, taking that complex product data and turning it into customer-friendly content can be overwhelming. To make sense of this […]