Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing. Salesforce is helping demystify those notions and build trust with the […]
Posts Tagged ‘manufacturing’
Seamless Expansion: Embracing D2C without Disrupting Your Existing Sales Channels
Manufacturing has become increasingly complex, with different channels and partners involved in the process of getting products to market. While this can have many positive benefits, it can also lead to channel conflict when a manufacturer decides to go direct-to-consumer (D2C). Understanding the D2C Landscape D2C channels are becoming increasingly popular for businesses looking to […]
Knowing and Growing Your Customer Base: Strategies for Manufacturers Going Direct to Consumer
As a manufacturer, you likely already understand the importance of customer relationships and building loyalty. As the business landscape shifts, and customers are looking for direct conversations with brands – it’s becoming increasingly necessary to expand your relationships and take your products directly to consumers. In doing so, you’ll be able to grow your customer […]
Addressing People, Process, and Technology in Manufacturing Transformation
This is the third blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first and second installments. This post covers content from the 18:48 mark and ends at 28:47 in the below video. Whether you leverage spreadsheets for forecasting or are a larger […]
Make Proactive, Data-Driven Decisions with Salesforce
This is the second blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first installment here. This post covers content from the 9:03 mark and ends at 18:47 in the below video. https://youtube.com/watch?v=wsxl6rT7SUQ%3Frel%3D0 With tools like Salesforce Data Cloud and Einstein GPT […]
Manufacturing: Gaining Better Insights to Improve Forecasting and Sales
In this series, hear from Perficient’s Patrick McNamee, Portfolio Specialist, and Chris Kulish, Senior Technical Architect, as they discuss trends in the manufacturing industry and how the Salesforce platform can address business challenges. This post covers content up to the 9:02 mark in the below video. Our team recently attended Salesforce Connections, where they learned […]
From Assembly Line to AI: How Generative AI Is Transforming Manufacturing
Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]
Perficient’s Salesforce Partner Relationship Management Expertise
Leaders in the healthcare, financial services, manufacturing, and automotive industries, among others, are seeking to improve the customer experience while streamlining operations for maximum efficiency and profitability. In order to remain competitive in a constantly evolving market, many organizations seeking long-term success have turned to Salesforce and its partners like Perficient. With over 500 Salesforce […]
Emerging Manufacturing Trends: Stay Ahead of the Curve
I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it […]
Celebrating International Women’s Month with Female Manufacturing Leaders
Recently, in honor of International Women’s Month, Perficient hosted a roundtable “Mastering Manufacturing with Experts”, with female manufacturing experts to discuss top trends in the manufacturing industry. Our panelists included Megan Glasow – Director, Salesforce Solution Delivery at Perficient, and speakers Melissa Busen – Director of Digital Product Management at Caterpillar; and Elizabeth Barry – […]
Order Type for Cloud Manufacturing to empower your Cloud Solution
What is an order type? How does this impact manufacturing in the cloud? Manufacturing by its definition is a process of taking raw materials and turning them into sellable goods. The details of that process in many industries are more complex than the definition. So how do you allow for simplicity and also for the […]
Perficient and Adobe Insights on Manufacturing from Experience Makers Live
Earlier this month, Perficient was joined by Adobe at Experience Makers Live for an Ask the Experts session focused on manufacturing. For the conversation, we had an expert panel including Robert Sumner, Karie Daudt, and Justin Racine from Perficient accompanied by Jon Burdette and Neerav Bhansali from Adobe. With such vast experience, the panel discussed a variety of topics from strategic opinions on DTC, distributor partner relationships, personalizing […]