The pandemic accelerated the demand to shift to a value-based care model that requires greater patient engagement and digitizing of complex documents among payers, providers, and care team members to meet the needs and preferences of consumers. During the last two years, the demand to adopt virtual care also accelerated. Healthcare providers must embrace digital […]
Posts Tagged ‘healthcare’
Are You Slacking on Generation X in Your Hospital Marketing?
Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]
Bolster Healthcare IT Modernization with Red Hat and Perficient
Meeting the ever-increasing IT demands of the healthcare industry is critical for organizations to keep up and stand out from their competitors. According to Forrester, “The stakes are as high as ever in healthcare, as the decisions made through the end of the decade will determine an organization’s success for the next 50 years. Being […]
Creating Optimized and Engaging Provider Profiles For Your Hospital Website
If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]
Common Challenges in FP&A in Healthcare Organizations
The global pandemic has changed the face of the world. One of the biggest industries that has been at the forefront of this pandemic is healthcare. And the focus is not just on patient care, providers, and the other support staff, but also the underlying business divisions that manage the day-to-day operations, especially finance. As […]
Activating Consumer Journey Maps Across Your Healthcare Organization
Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]
AMN Healthcare and Perficient Win 2021 Optimizer Award
The ever-changing nature of the pandemic reinforces the importance of digital experiences across every industry. According to a recent article from McKinsey & Company regarding Covid-19’s effect on consumer thinking about healthcare, “consumers increasingly prefer digital channels across all healthcare-related activities.” This created a unique opportunity for healthcare companies to enhance and broaden their platform. AMN […]
Reimagining the Patient Experience with Acquia and Drupal [Video]
Consumer experiences outside of the healthcare industry continue to shape patients’ expectations when engaging with healthcare organizations. That’s why Genesis Healthcare System, an Ohio-based integrated healthcare delivery system, wanted to migrate its legacy content management system (CMS). The goal of delivering personalized, interactive experiences for patients was key for Genesis Healthcare System. A new CMS […]
Perficient Chennai & Bangalore: Covid Vaccination Drive
As part of its efforts to support colleagues through the pandemic, Perficient India took the initiative to conduct covid vaccination drives for its colleagues. Colleagues could register and get themselves and their families vaccinated with ease in a safe and comfortable space. Furthermore, Perficient reimbursed the cost of vaccination, not only for colleagues but for […]
How Personalization Will Continue to Dominate Martech for Healthcare
By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]
From Niche to Mainstream: How FemTech is Reshaping the Healthcare Industry
Healthcare technological advancements have taken revolutionary steps throughout recent years, making medicine and healthcare information more accessible to patients. Femtech, short for female technology, is one of the many flourishing arms of modern medicine, and its main mission is to balance out gender disparities and biases, as well as eliminate stigma. The ever-growing demand for personalized […]
Fast Healthcare Interoperability Resources (FHIR) Explained
FHIR! FHIR! FHIR! FHIR (Fast Healthcare Interoperability Resources) Specification is a standard published by HL7 for exchanging healthcare information electronically. And it’s a hot topic for payers and providers. As patients and members move around the healthcare ecosystem, their electronic health records must be available, discoverable, and understandable. Simply put, consumers expect this experience. Further, […]