Posts Tagged ‘healthcare’

Increasingly, topics like digital responsibility are entering the conversation around digital transformation.  “This responsibility has evolved from primarily focusing on data privacy to now include accessibility, diversity, and inclusion as well. Really, it’s about being more proactive, less reactive. You want to take it from being aspirational to ground truth – how do we make […]

Writing good healthcare content that motivates users to convert isn’t easy. It takes time and effort to build trust with a consumer and help them feel comfortable taking the next step with your organization. And there’s one word that will never help you in those efforts. That word should never appear on your consumer-facing website […]

As a registered nurse (RN), I’m in the field of medical and nursing terminologies within electronic health records (EHRs). I understand all too well the impact and benefits that standard healthcare terms contribute to leveraging interoperability and providing healthcare with big data for research and population health, and why it’s a lot easier said than […]

Disruptions in recent years have shown how vulnerable medical devices and services are to cybersecurity threats that can endanger patient health, safety, and privacy. In fact, experts have recently concluded that healthcare is one of only two distinctly vulnerable sectors in the face of ransomware attacks. The other is manufacturing, which places our complex industry […]

Let’s talk about unicorns. What do unicorns have to do with business? According to Investopedia, a unicorn is an organization that has a valuation of more than $1 billion. No, that doesn’t mean companies like Oracle, Microsoft, or Apple (at least, not anymore). Unicorns are typically technology companies touted as start-ups with no proven track […]

The pandemic accelerated the demand to shift to a value-based care model that requires greater patient engagement and digitizing of complex documents among payers, providers, and care team members to meet the needs and preferences of consumers. During the last two years, the demand to adopt virtual care also accelerated. Healthcare providers must embrace digital […]

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

Meeting the ever-increasing IT demands of the healthcare industry is critical for organizations to keep up and stand out from their competitors. According to Forrester, “The stakes are as high as ever in healthcare, as the decisions made through the end of the decade will determine an organization’s success for the next 50 years. Being […]

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

The global pandemic has changed the face of the world. One of the biggest industries that has been at the forefront of this pandemic is healthcare. And the focus is not just on patient care, providers, and the other support staff, but also the underlying business divisions that manage the day-to-day operations, especially finance. As […]

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

The ever-changing nature of the pandemic reinforces the importance of digital experiences across every industry. According to a recent article from McKinsey & Company regarding Covid-19’s effect on consumer thinking about healthcare, “consumers increasingly prefer digital channels across all healthcare-related activities.” This created a unique opportunity for healthcare companies to enhance and broaden their platform.  AMN […]