Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more. But a great customer experience is not a matter […]
Posts Tagged ‘digital strategy’
COVID-19 – The Common Enemy to Manufacturing Companies?
I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies. The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]
What Quibi’s Flameout Teaches Us about Behavior Change
The mobile TV platform seemed to have it all. Why did it lose everything? Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. In its brief run, Quibi burned through $1.7 billion of investor goodwill, flubbed a turn on the Super Bowl ad stage and […]
If 5G is supposed to be a game-changer, what’s the game?
Part of Apple’s iPhone 12 family announcement included a big push around 5G capabilities and the promise of a better life, all because users will be able to do things faster than they did before. Apple (and others) are calling 5G a “game-changer” but is it? And if it is, what exactly is the 5G […]
Feeling Stuck in Your Digital Transformation? Start with Empathy and Dumplings
As organizations continue daily adjustments in response to pandemic-related market shifts and customer expectations, existing internal alignment challenges compound. The compounded alignment challenges multiply when digital strategy transformation activities are layered on. This perfect storm results in clients asking how they can get their teams unstuck, aligned, and moving again. I’ve started answering the question […]
So What? Putting Perficient’s Now/New/Next to Work
In my last post, I shared the primary insights you need to pull together a Now/New/Next portfolio and get started on making sense of where you stand in the market. In this post, I’ll share how to use those insights to make sense of what to do about it. The Approach For most of us, […]
Don’t Fall Short When Assessing Your Customer Experience Tech
Customer experience leaders continue to look for ways to improve their customer experience technologies. These leaders understand that as expectations evolve, competitors try to jump ahead, and other companies invent new capabilities, they must also evolve their capabilities. Assessing your technology stack with respect to customer experience is essential to making sure your technology is […]
What Do My Customers Expect? Inside Perficient’s Now/New/Next
In my earlier post, I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. In this post, I’ll share what you need to know to build your Now/New/Next portfolio. The Approach At the center of Now/New/Next is knowing where you stand […]
Conversational Marketing: Old School Meets New School
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]
Reopening has started. Is it too late to transform?
With many US cities emerging from lockdown, businesses are considering their next moves, but some fear their window to act has passed. Even with lockdown restrictions loosening, re-entry into the world isn’t going to happen overnight, and even when it does happen, how people make their way in the world has changed forever. Reopening has […]
CX COVID-nnovation: the Good, the Questionable, and the Not-So-Good So Far
One and a half months into lockdown and most organizations are now through the initial scramble to assess, address, and run in the best way they are able. But some have gone beyond just getting to a run state and pushed innovation to address new and evolving customer experience expectations. But are all these “COVID-nnovations” […]
Predicting Changes in Customer Behavior Post COVID-19
Any researcher who focuses on understanding human behavior will tell you that most people report that they would do something or they would want something, but in practice they demonstrated dramatically different desires and actions. That’s what makes predicting how customer behaviors will change after COVID-19 so difficult. One source of truth we can reference […]