In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about better operationalizing customer insights and really walk the talk of customer-centricity. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions to podcast@perficient.com. Subscribe Where You Listen Apple […]
Posts Tagged ‘digital strategy’
Women in Digital 2022 – Take Aways and Real Talk
On International Women’s Day, Perficient and Adobe celebrated by co-hosting our annual Women in Digital panel with a group of accomplished digital leaders (who happen to be women) where we discussed topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments. Read the recap. At […]
[Podcast] What If Great Golf & Great Tequila Had One Thing In Common? An Interview W/PGA’s Abe Ancer
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which […]
[Podcast] What If You’re Thinking About Innovation All Wrong? A Look Back On Season Three.
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark […]
[Podcast] What If You Could Measure Everything That Matters? An Interview With Google’s Neil Hoyne
In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]
[Podcast] What If You Could Make Employee Experience Part of Your Customer Experience?
In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]
Your Guide to Healthcare Personas
Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]
[Podcast] What if the key to digital success is getting back to basics? An Interview With Alan Hart.
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. We’d love to get your feedback on a “white noise” word or topic you’d like for […]
Listen To Mark Cuban Break Down NFTs and How the Dallas Mavericks Use Them To Create Fan Value
I was super excited when I first heard that Perficient’s Jim Hertzfeld and Kim Williams-Czopek were interviewing Mark Cuban, the owner of the Dallas Mavericks, Shark Tank host and investor, and entrepreneur, on their What If So What? podcast. Not entirely surprising, but Cuban said more people probably know him as the “Shark Tank guy” […]
[Podcast] What If Mark Cuban Joined Our Podcast?
Check out the latest episode of Perficient’s “What If? So What?” podcast with our special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank,” Mark Cuban! Mark and our hosts discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be […]
[Podcast] What If You Could Know Your Customers Like You Know Your Family? Interview With Matt Nolan
In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why personalization is on everyone’s radar, how it has evolved, and what it means today. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions […]
[Podcast] What If Strategy Is Really in the Execution?
In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is and what it takes to execute in today’s digital landscape. Season 2 episodes referenced: What if You Could Speak Marketing and IT? An Interview with Robert Nelms. […]